TL;DR

Senior Digital Marketing Executive (Paid Media): Planning, executing, optimizing, and reporting on high-impact paid digital campaigns across multiple platforms with an accent on performance-driven marketing, audience strategy, and continuous optimisation. Focus on managing significant budgets, complex campaign structures, and driving registrations, leads, and conversions for large-scale B2B events.

Location: This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Company

%hirify_global% creates global platforms for industries, organizing over 500 large-scale events and providing year-round online platforms for business showcase and research.

What you will do

Plan, launch, and manage paid campaigns across Google Ads (Search, Performance Max, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook & Instagram), and other platforms.
Translate campaign objectives into structured media plans aligned with KPIs (CPL, CPA, ROAS, registrations, leads).
Continuously monitor and optimise campaigns to improve CTR, CPC, CPL, CPA, conversion rate, and scale efficiency.
Conduct A/B testing on creatives, copy, audiences, bidding strategies, and landing pages.
Develop and maintain custom audiences, lookalikes, remarketing pools, and ABM lists, segmenting by region, industry, and behaviour.
Ensure correct implementation of GA4, conversion tracking, GTM, pixels, and event tracking, and build performance dashboards and reports.
Deliver weekly, campaign-level, and post-campaign reports with clear insights, learnings, and recommendations.

Requirements

3–6 years of hands-on experience in paid digital marketing.
Strong experience managing large-scale, multi-campaign accounts.
Experience in B2B, events, lead generation, or performance marketing preferred.
Strong expertise in Google Ads (Search, PMax, YouTube), LinkedIn Campaign Manager, and Meta Ads Manager.
Solid understanding of GA4, Google Tag Manager, and conversion tracking.
Confidence with Excel / Google Sheets for performance analysis.
Highly analytical, data-driven, with a strong ownership mindset and accountability.
Ability to manage multiple priorities under tight deadlines and clear communication skills for stakeholder management.

Nice to have

Exposure to international / multi-region campaigns.
Experience in exhibition, events, or B2B industries.

Culture & Benefits

A welcoming culture with in-person and online social events, including charity days and active diversity and inclusion networks.
Opportunity to volunteer up to four days per year, with charity match funding.
Career development opportunities through bespoke training, mentoring platforms, and LinkedIn Learning.
21 days annual leave, plus a birthday leave day.
Option to work from (almost!) anywhere for up to four weeks a year.
Comprehensive company-funded private medical insurance with international coverage.
A ShareMatch scheme to become an Informa shareholder.
Strong wellbeing support through EAP assistance and mental health first aiders.
Recognition for great work with global awards and kudos programmes.
The chance to collaborate with international teams.