Director, Marketing Analytics (Marketing)

TL;DR

Director, Marketing Analytics (Marketing): Owning the development of multi-channel measurement strategies and data integration for global client brand and acquisition programs with an accent on contextualizing data for holistic audience views and evaluating new data opportunities. Focus on fostering creative thinking around data usage, guiding decision-making with cross-discipline leads, and mentoring a team of analysts.

Location: Washington DC, Chicago, or New York, USA

Salary: $86,000–$139,000 a year

Company

hirify.global is the world’s largest independent communications firm, with over 6,000 employees across 60 offices globally, dedicated to making an impact through stories and fostering an inspiring workplace.

What you will do

• Own the development of measurement frameworks, learning agendas, and data integration across multiple client workstreams.
• Contextualize and apply data to generate a holistic view of the audience and inform program development.
• Evaluate new data opportunities (sources, methodologies, technology) in support of marketing and communication activities.
• Foster creative thinking on how to use data to solve business challenges.
• Collaborate with cross-discipline leads to guide decision-making within technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on projects.

Requirements

• 6+ years of relevant professional experience working with integrated marketing and communications tactics and developing insights.
• Possess a bachelor's or graduate degree from an accredited post-secondary institution.
• Experience as a marketing analytics leader, including onboarding and developing talent, ideally within an advertising agency, consulting, or client-services environment.
• Expertise in cross-channel performance analytics, including web, organic social, influencer, and paid analytics, and campaign lift studies.
• Ability to simultaneously manage multiple deliverables with various stakeholders.
• Excellent data storytelling and visualization skills, with experience in Tableau and Google Data Studio.

Nice to have

• Understanding of AI landscape and its application in marketing, communications, and measurement.

Culture & Benefits

• Relentless pursuit of an equitable and inspiring workplace, respectful of all, and fostering trust, collaboration, and belonging.
• Commitment to diversity, equity, inclusion, and belonging, ensuring colleagues feel included and can bring their best to work.
• Focus on growing people, inviting and celebrating differences, and maintaining a strong reputation globally yet locally.
• Offers medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance, and wellness programming.
• Culture built on trust, innovation, and inclusivity, where ambitions are supported, voices matter, and work shapes the future of communications.