GTM Engineer (LLM)

TL;DR

GTM Engineer (LLM): Managing and building infrastructure behind Go-To-Market motions to drive conversion, activation, retention, and growth with an accent on extracting, cleaning, and enriching company and contact data using automated SQL workflows and LLMs. Focus on building internal tools and workflows for marketing and sales teams, integrating LLMs for structured metadata extraction, and detecting high-intent buying signals.

Location: Hybrid work environment with offices in Saskatoon and Toronto, Canada. Remote candidates must be based in Canada.

Salary: CAD $92,000 - CAD $130,000

Company

hirify.global is a scheduling and payroll platform designed to help restaurant teams thrive, simplifying team management and improving performance for over 55,000 restaurants.

What you will do

• Extract, clean, and normalize company and contact data from external APIs and custom scripts using automated SQL workflows, then enrich it with LLMs and heuristics.
• Build campaigns within tools like Marketo, AppCues, Braze, and Customer.io, leveraging Snowflake data for targeted marketing experiences.
• Maintain and improve ETL processes to ensure data quality, freshness, and reliability across the growth system.
• Build and deploy internal apps and workflows (via Retool or custom code) for marketing and sales teams to self-serve, launch experiments, and activate data.
• Integrate LLMs to extract structured metadata from unstructured sources like websites and job titles to support GTM strategies.
• Detect and surface high-intent buying signals and route them into outbound engines.

Requirements

• 2+ years of experience in data engineering, backend/full-stack development, or automation in a startup or growth-focused environment.
• Strong SQL skills, with working proficiency in Python or JavaScript.
• Comfort working with APIs (REST, GraphQL) and integrating data from external services.
• Enjoy building lightweight internal tools and workflows using low-code platforms or custom scripting.
• A business-first mindset, focusing on driving growth and impact.
• Ability to think end-to-end: from raw data extraction and enrichment to activation through insights or automated workflows.

Nice to have

• Experience working with Snowflake data.
• Knowledge of restaurant operations/sector.
• Product-led Growth (PLG) experience.

Culture & Benefits

• Opportunities for professional growth and impact on a product shaping the restaurant industry.
• Tackling real, ambiguous, and meaningful problems in a fast-moving industry.
• Recognized as a top workplace in North America, with a focus on shared growth, collaboration, and fun through in-office, remote, and team events.
• Equity compensation as part of a Series C, VC-backed SaaS company.
• Comprehensive health and dental benefits, lifestyle spending accounts, and a flexible parental leave program.
• Hybrid work environment with offices in Saskatoon and Toronto, flexible vacation policy, and a '90 Day Shift' program for temporary work-from-anywhere.
• Latest Apple tech, home office setup, and professional development support including coaching and feedback.