Programmatic Account Manager (Adtech)

TL;DR

Programmatic Account Manager (Adtech): Managing and optimizing programmatic campaigns, developing strategies to exceed client expectations in branding and ROI. Focus on executing best-in-class programmatic strategies and developing insightful commentary through data analysis.

Location: Must have the right to work in the UK and be in the office around four days a week in London, United Kingdom

Company

hirify.global is WPP’s global media collective, bringing together platforms, people, and partners to create growth opportunities.

What you will do

• Oversee the implementation, management, and daily optimization of campaign activity to achieve client objectives and KPIs.
• Create programmatic strategies for the client portfolio, ensuring strategies align with client objectives and KPIs.
• Complete client reporting and analyze campaign results, extracting insights to provide recommendations for future activity.
• Develop strong relationships with media owners and service providers to select the most appropriate suppliers for campaigns.
• Ensure effective management of junior team members, monitoring workloads, prioritizing tasks, and meeting deadlines.
• Support the day-to-day QA process, minimizing errors, and ensuring adherence to process with teams locally and in the Global Hub.

Requirements

• Passionate about programmatic activation and driving continued excellence.
• Confidence in DSPs, DV360, TTD, and Amazon.
• Ability to translate technical points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large datasets to identify trends and actionable insights.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.

Culture & Benefits

• Employees can tap into the global hirify.global & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
• A variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Hybrid approach, with teams in the office around four days a week.