GTM Engineer (Demand Generation)

TL;DR

GTM Engineer (Demand Generation): Executing and optimizing multi-channel demand programs across paid media and owned channels with an accent on ABM campaigns, audience targeting, and bid strategies. Focus on analyzing campaign data, streamlining operations, and driving pipeline growth for B2B SaaS.

Location: Hybrid in Santa Clara, CA

Salary: $120,000 – $150,000

Company

hirify.global helps thousands of companies like OpenAI, NVIDIA, Mercedes, and Amazon hire and upskill developers based on their skills rather than pedigree.

What you will do

• Execute and optimize full-funnel demand generation programs across paid media and owned channels.
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
• Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content.
• Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
• Streamline campaign operations with documented playbooks and automation.

Requirements

• 5+ years in B2B demand generation or growth marketing (agency or SaaS).
• Hands-on experience with LinkedIn Ads and at least one more paid platform (Meta, Reddit).
• Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
• Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
• Strong in reporting, attribution modeling, and funnel diagnostics.
• Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events).
• Familiar with low-code and automation tools such as Clay, Make, N8N, or Zapier.

Nice to have

• Experience with APIs, webhooks, dashboarding, or ETL.
• Light creative skills with tools like Figma or Canva.
• Copywriting chops to iterate messaging and improve campaign performance.

Culture & Benefits

• Operate at the intersection of creativity, analytics, and automation.
• Directly impact revenue and go-to-market success through pipeline acceleration.
• Work with an intense work ethic, focusing on speed and quality.
• Deep commitment to growth and continuous learning in your craft.
• Opportunity to help hirify.global achieve its next level of growth.