Senior GTM Finance Analyst (Self-Serve)

TL;DR

Senior GTM Finance Analyst (Self-Serve): Building and optimizing financial models to forecast self-serve ARR and assess the impact of marketing campaigns, pricing, and product launches. Focus on performing strategic analyses to drive acquisition, expansion, retention, and monetization, and setting targets for key self-serve KPIs.

Location: Remote (United States; British Columbia & Ontario, Canada). Cash compensation for this role is tailored to align with the cost of labor in different geographic markets.

Salary: United States: $101,500 - $155,500 USD. Canada: $131,100 - $176,500 CAD.

Company

hirify.global is building the world’s leading AI-native Digital Experience Platform, empowering teams to design, launch, and optimize for the web without barriers as a remote-first company.

What you will do

• Build, maintain, and improve financial models to forecast self-serve ARR.
• Partner with Marketing, Product, and Data to assess the impact of strategic initiatives.
• Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization.
• Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company goals.
• Take part in the annual planning process through topline target setting.

Requirements

• BA/BS degree or equivalent experience.
• 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self-serve motion.
• Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making.
• Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts.
• Excellent communication skills, with the ability to distill complex analyses into clear, concise insights.
• Valid right to work authorization for the country of employment is required.

Nice to have

• SQL, Python, time series modeling, or data analytics experience.
• Familiarity with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics.
• Curiosity to dig into conversion funnel dynamics, product metrics, and customer behavior.
• Actively building fluency in emerging technologies like AI.

Culture & Benefits

• Equity (RSUs) for every permanent employee in the growing, privately held company.
• Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with hirify.global covering most premiums.
• 12 weeks of paid parental leave for all parents and additional paid leave for birthing parents.
• Flexible vacation, paid holidays, and a sabbatical program.
• Access to mental health resources, therapy and coaching.
• A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly localized stipends for work and wellness expenses.
• All full-time, permanent, non-commission employees are eligible for the annual WIN bonus program.