Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Drive successful product launches, improve product adoption, and build compelling demo experiences with an accent on improving conversion and sales productivity. Focus on turning product usage insights into actionable GTM plays and leading cross-functional launch execution for product releases.

Location: Tel Aviv

Company

hirify.global is helping define the next era of AI-accelerated engineering by making AI adoption safe at scale.

What you will do

• Build and maintain demo experiences across core use cases for technical and executive audiences.
• Create product enablement materials for the field, including talk tracks, discovery, and objection handling.
• Partner with Product to improve product usage through onboarding, in-product education, and activation programs.
• Lead go-to-market execution for product releases, including launch plans and cross-functional readiness.
• Collaborate with Customer Success on adoption and expansion programs and customer-facing education.
• Define success metrics and reporting that connect demos, usage, and launches to pipeline outcomes.

Requirements

• 4+ years in product marketing, growth, or enablement in B2B SaaS in DevTools or cyber.
• Proven experience building demos or demo programs that improved conversion or sales productivity.
• Proven experience improving product adoption or activation using data and cross-functional execution.
• Comfortable working with product analytics and CRM metrics.
• Strong writing, communication, project management, and stakeholder alignment skills.

Nice to have

• Experience with developer tools, DevOps, observability, or similarly technical products.
• Experience building technical demo environments or working closely with Solutions Engineering.
• Experience with experimentation, in-product messaging, onboarding flows, or lifecycle tooling.