Lead Product Marketing Manager (Quality Engineering)

TL;DR

Lead Product Marketing Manager (Quality Engineering): Developing persona-based positioning and messaging for testing and quality engineering products with an accent on market understanding, value proposition articulation, and content development. Focus on influencing product roadmap decisions, conducting market research, and analyzing competitive strategies to drive pipeline growth.

Location: Hybrid in Vienna, Austria

Salary: €53,802 gross per year

Company

hirify.global is a software company specializing in testing and quality engineering solutions.

What you will do

• Develop persona-based positioning and messaging that builds awareness and loyalty.
• Create value-oriented marketing content for customer sale and adoption lifecycles.
• Collaborate with the marketing team to develop programs that drive demand and sales pipeline growth.
• Represent hirify.global externally at conferences and in customer meetings.
• Influence upstream product roadmap decisions in partnership with Product Management.
• Conduct market research and competitive analysis, providing strategic responses and insights.

Requirements

• 10+ years of successful progressive experience with at least 2 years in the testing space.
• Strong skillset in content marketing/content creation.
• Ability to translate technical concepts into meaningful business value for a cybersecurity audience.
• Demonstrated strategic thinking with capacity to execute on a detailed level.
• Outstanding analytical ability and very strong written and verbal communication skills.
• BS/BA degree required.

Culture & Benefits

• Hybrid office setup with flexible working hours.
• Opportunities for professional and personal development.
• Public transport ticket (Wiener Linien card).
• Work with core values centered on self-awareness, commitment, efficiency, embracing change, customer service, and teamwork.