TL;DR

Social-First Creative: Owning end-to-end content planning and execution across organic and performance channels with an accent on creating scroll-stopping, culturally relevant, and high-performing social content. Focus on translating creative performance data into actionable insights and staying ahead of social trends to build a generational pet wellness brand.

Location: Onsite in Sydney or Melbourne, Australia. This is a hands-on role requiring physical presence for content creation and production in one of the %hirify_global% offices or production facilities.

Company

%hirify_global% is an Australian vertically integrated, tech-enabled brand transforming pet health nationwide with vet-formulated, gently cooked meals delivered via a flexible subscription model.

What you will do

Own end-to-end planning and execution of monthly content for organic and performance channels.
Shape creative ideas from concept to execution, shooting, editing, and posting engaging social content.
Write UGC-style scripts that are culturally relevant and built to convert.
Stay close to audience behavior, social trends, and performance data to evolve content strategies.
Partner with the performance team to optimize creative content and share weekly/monthly learnings.
Be hands-on: in the content, behind the camera, or leading production when needed.

Requirements

Collaborative, agile, and thrives in ambiguity and test-and-learn environments; keen to be hands-on.
Experience in social creative content creation, ideally in a startup or fast-moving brand.
Proven track record of creating high-engagement, high-performing content across paid, UGC, and organic platforms.
Deep understanding of social and performance stream ecosystems, staying ahead of trend cycles and platform updates.
Dynamic blend of creative and strategic mindset; comfortable interpreting creative performance data.
Chronically online – knowledgeable about algorithms and trends.
Comfortable starring in content with cats and an animal lover with a passion for pet health and wellness.

Culture & Benefits

Work in a fast-growing startup experiencing hyper-growth.
Opportunities for growth and development with an annual L&D budget.
Work for Australia’s only carbon-negative and plastic-negative pet wellness company.
Be part of a diverse, top-talent team.
Up to 18 weeks of paid parental leave top-up.
Wellbeing assistance and tools.
Pupper parent support: flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care.

Social Content Creator (Pet Food)