TL;DR

Audience Insights And Analytics Lead (Adtech): Developing and owning projects that inform clients about cultural trends on %hirify_global%'s TV streaming platform with an accent on designing and executing analyses, building visualizations, and presenting findings. Focus on leveraging first-party log data, identifying user behavior, and creating bespoke insights for ad sales opportunities.

Location: Onsite in Los Angeles, New York City, or Chicago, USA

Salary: $110,000–$135,000 annually

Company

%hirify_global% is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television globally and connect the entire TV ecosystem.

What you will do

Partner cross-functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content teams.
Design and execute analyses highlighting user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments.
Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities.
Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings.
Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights.

Requirements

5+ years of analytics or insights experience in media, technology, or advertising organizations.
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
Knowledge of the TV industry and %hirify_global%'s strategic position in the landscape.
SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions.
Ability to "turn math into English": transform raw data into compelling narratives and visuals.
Creativity with data: develop new, innovative ways to answer insights questions and work dynamically.
Excellent verbal and written communication; able to tailor style based on the audience.

Nice to have

Interest in sports, content, and pop culture.
Knowledge of TV measurement vendors, methodologies, and terminologies (e.g., Nielsen's NPOWER).
Experience ideating, building, and scaling home-grown tools, products, or dashboards.
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems.
Proficiency with R or Python; experience building in Tableau or Looker.
Experience working with consumer or user insights.

Culture & Benefits

Opportunity to make a valuable contribution at a fast-growing public company.
Eligible for health insurance, equity awards, life insurance, disability benefits.
Offers parental leave, wellness benefits, and paid time off.