VP, Partner Development (AdTech, AI)

TL;DR

VP, Partner Development (AdTech, AI): Leading and mentoring a Partner Development team to shape hirify.global’s external ecosystem and long-term growth strategy by building and scaling strategic partnerships. Focus on driving integrations, commercial models, and joint go-to-market motions that deliver meaningful value to customers and position Smartly as a leader in AI-driven advertising technology.

Location: Hybrid (NYC-based or willing to relocate to New York), with ability to travel for partner meetings and industry events.

Salary: $200,000–$265,000 USD

Company

Smartly is an AI-powered advertising technology company that transforms ad experiences for brands and consumers, managing creative and media for over 700 brands worldwide.

What you will do

• Lead and mentor a highly skilled Partner Development team, setting strategic direction.
• Define and own the partnership strategy for Creative Automation, Media Buying, and Incrementality Measurement solutions, including emerging AI-driven capabilities.
• Identify, evaluate, and secure high-impact partnerships with platforms, data providers, and key ecosystem players.
• Work closely with Product leadership to prioritize integrations that strengthen Smartly’s creative workflow, omnichannel media buying, and performance measurement capabilities.
• Collaborate with Commercial, Customer Success, and GTM teams to build scalable joint value propositions and co-selling models.
• Lead complex commercial negotiations, including data usage agreements, measurement partnerships, platform integrations, and AI/ML partnerships.

Requirements

• 10–15+ years in Ad Tech, MarTech, digital media, or platform partnership roles, preferably with experience in creative tech, media buying automation, or measurement.
• Track record of building and leading high-performing partner development or strategic alliances teams.
• Deep understanding of paid social ecosystems (Meta, TikTok, Snapchat, Pinterest), broader programmatic channels, and the measurement landscape.
• Experience driving partnerships involving AI/ML products, data enrichment, and workflow automation is a strong plus.
• Proven success negotiating complex commercial and technical partnership agreements.
• Strong ability to collaborate with Product and Engineering teams on API integrations, roadmap alignment, and technical capabilities.
• Executive presence with ability to manage C-level relationships across major platforms and ecosystem partners.
• NYC-based or willing to relocate to New York, with ability to travel for partner meetings and industry events.

Culture & Benefits

• Work at the forefront of AdTech with a fast-growing global SaaS company.
• Exposure to senior stakeholders and strategic decision-making.
• Collaborative, international culture with offices worldwide.
• Competitive compensation and benefits package.