TL;DR

VP, Partner Development (AdTech, AI): Leading and mentoring a Partner Development team to shape %hirify_global%’s external ecosystem and long-term growth strategy by building and scaling strategic partnerships. Focus on driving integrations, commercial models, and joint go-to-market motions that deliver meaningful value to customers and position Smartly as a leader in AI-driven advertising technology.

Location: Hybrid (NYC-based or willing to relocate to New York), with ability to travel for partner meetings and industry events.

Salary: $200,000–$265,000 USD

Company

Smartly is an AI-powered advertising technology company that transforms ad experiences for brands and consumers, managing creative and media for over 700 brands worldwide.

What you will do

Lead and mentor a highly skilled Partner Development team, setting strategic direction.
Define and own the partnership strategy for Creative Automation, Media Buying, and Incrementality Measurement solutions, including emerging AI-driven capabilities.
Identify, evaluate, and secure high-impact partnerships with platforms, data providers, and key ecosystem players.
Work closely with Product leadership to prioritize integrations that strengthen Smartly’s creative workflow, omnichannel media buying, and performance measurement capabilities.
Collaborate with Commercial, Customer Success, and GTM teams to build scalable joint value propositions and co-selling models.
Lead complex commercial negotiations, including data usage agreements, measurement partnerships, platform integrations, and AI/ML partnerships.

Requirements

10–15+ years in Ad Tech, MarTech, digital media, or platform partnership roles, preferably with experience in creative tech, media buying automation, or measurement.
Track record of building and leading high-performing partner development or strategic alliances teams.
Deep understanding of paid social ecosystems (Meta, TikTok, Snapchat, Pinterest), broader programmatic channels, and the measurement landscape.
Experience driving partnerships involving AI/ML products, data enrichment, and workflow automation is a strong plus.
Proven success negotiating complex commercial and technical partnership agreements.
Strong ability to collaborate with Product and Engineering teams on API integrations, roadmap alignment, and technical capabilities.
Executive presence with ability to manage C-level relationships across major platforms and ecosystem partners.
NYC-based or willing to relocate to New York, with ability to travel for partner meetings and industry events.

Culture & Benefits

Work at the forefront of AdTech with a fast-growing global SaaS company.
Exposure to senior stakeholders and strategic decision-making.
Collaborative, international culture with offices worldwide.
Competitive compensation and benefits package.