Growth Marketing Program Manager (AI)

TL;DR

Growth Marketing Program Manager (AI): Owns and delivers growth initiatives across contributor acquisition and lifecycle, using AI tools to analyze funnel performance, design experiments, and accelerate decision-making. Focus on identifying underpenetrated segments, improving contributor lifecycle, and redesigning growth processes for scalability and automation.

Location: Mexico City, MX

Company

Scale's mission is to develop reliable AI systems for the world's most important decisions by providing high-quality data and full-stack technologies that power the world's leading models.

What you will do

• Identify underpenetrated segments through funnel and cohort analysis, design targeted acquisition and onboarding motions, and scale repeatable playbooks.
• Diagnose drop-offs in the contributor lifecycle using SQL and AI-assisted analysis, run experiments to improve activation or retention, and coordinate execution across Growth and Engineering.
• Explore small acquisition channels or workflows, validate them through rapid experimentation, and determine whether to scale, iterate, or shut them down based on data and operational constraints.
• Redesign manual, error-prone growth processes into structured, measurable programs that can run reliably at scale, using automation where it meaningfully improves speed or quality.

Requirements

• 3 to 5 years of experience in growth, product operations, strategy, consulting, or technical operations roles.
• Demonstrated ownership of complex initiatives that required cross-functional coordination and delivery.
• Strong analytical capability with hands-on experience using SQL or Python to evaluate funnels, cohorts, and performance metrics.
• Comfort using modern AI tools as part of your daily workflow to accelerate analysis, planning, and execution.
• Ability to operate independently in ambiguous environments and make tradeoffs without perfect information.
• Clear communication skills and comfort driving alignment without formal authority.

Nice to have

• Experience in the marketplace, on demand, or operations-heavy businesses.
• Familiarity with growth and data stacks such as Snowflake, Segment, Amplitude, or similar systems.
• Experience exploring and scaling niche user segments or non-obvious growth channels.
• Strong intuition for experimentation, prioritization, and operational leverage.

Culture & Benefits

• Inclusive and equal opportunity workplace.
• Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity, or Veteran status.