Senior Lifecycle Marketing Manager (Provider Marketing)

TL;DR

Senior Lifecycle Marketing Manager (Provider Marketing): Overseeing the strategy and execution of multi-channel owned communications (email, SMS, in-app) to support providers from onboarding through long-term engagement with an accent on driving outcomes and engagement. Focus on designing, optimizing, and measuring multi-channel lifecycle campaigns, launching experiments, and uncovering insights to fuel provider network growth.

Location: Remote (US-based due to benefits like 401(k), HSA, and US health insurance)

Salary: $125,520–$156,900

Company

hirify.global is a leading provider of mental health services, partnering with over 450 companies to deliver precision mental healthcare to 10 million people.

What you will do

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.
• Design and launch multi-channel campaigns tailored to key moments across the provider journey.
• Partner closely with cross-functional teams including Clinical Operations, Product, and Data.
• Use performance data and experimentation to inform continuous improvements in messaging and delivery.
• Build scalable segmentation and journey strategies reflecting provider behaviors and needs.

Requirements

• 6+ years of experience in lifecycle or retention marketing, ideally in healthcare or a marketplace environment.
• Proven success leading multi-channel engagement programs from strategy through execution.
• Experience with segmentation, personalization, and testing strategies.
• Proficient in marketing automation and analytics platforms (e.g., Iterable).
• Strong collaboration and communication skills.
• A passion for improving healthcare outcomes and the provider experience.

Culture & Benefits

• Health, Dental, Vision benefits start on your first day, including access to One Medical, HSA and FSA plans (Spring contributes up to $1K for HSAs).
• Employer-sponsored 401(k) match of up to 2% for retirement planning.
• Yearly allotment of no-cost visits to hirify.global network therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave, and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure.
• Access to Noom, Carrot (fertility care with $4,000 reimbursement), Wellhub, and BrightHorizons (child and elder care).
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.