TL;DR

Senior Lifecycle Marketing Manager (Provider Marketing): Overseeing the strategy and execution of multi-channel owned communications (email, SMS, in-app) to support providers from onboarding through long-term engagement with an accent on driving outcomes and engagement. Focus on designing, optimizing, and measuring multi-channel lifecycle campaigns, launching experiments, and uncovering insights to fuel provider network growth.

Location: Remote (US-based due to benefits like 401(k), HSA, and US health insurance)

Salary: $125,520–$156,900

Company

%hirify_global% is a leading provider of mental health services, partnering with over 450 companies to deliver precision mental healthcare to 10 million people.

What you will do

Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.
Design and launch multi-channel campaigns tailored to key moments across the provider journey.
Partner closely with cross-functional teams including Clinical Operations, Product, and Data.
Use performance data and experimentation to inform continuous improvements in messaging and delivery.
Build scalable segmentation and journey strategies reflecting provider behaviors and needs.

Requirements

6+ years of experience in lifecycle or retention marketing, ideally in healthcare or a marketplace environment.
Proven success leading multi-channel engagement programs from strategy through execution.
Experience with segmentation, personalization, and testing strategies.
Proficient in marketing automation and analytics platforms (e.g., Iterable).
Strong collaboration and communication skills.
A passion for improving healthcare outcomes and the provider experience.

Culture & Benefits

Health, Dental, Vision benefits start on your first day, including access to One Medical, HSA and FSA plans (Spring contributes up to $1K for HSAs).
Employer-sponsored 401(k) match of up to 2% for retirement planning.
Yearly allotment of no-cost visits to %hirify_global% network therapists, coaches, and medication management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave, and company holidays.
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure.
Access to Noom, Carrot (fertility care with $4,000 reimbursement), Wellhub, and BrightHorizons (child and elder care).
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.