TL;DR

Marketing Specialist II (iGaming): Designing and deploying B-to-C player activation and retention campaigns using CRM platforms with an accent on defining audience segmentation, creating A/B testing strategies, and tracking campaign performance. Focus on driving digital sales growth through analytical insights and operational execution.

Location: **Providence, RI, US**. This is a **hybrid** role, focusing on player marketing activities across the **US**.

Salary: $55,631 – $98,467

Company

%hirify_global% is an innovative, forward-thinking global leader in lottery, providing secure technology and comprehensive solutions to governments and regulators worldwide.

What you will do

Design player communication strategies and tactics for activation and retention.
Convert plans into engaging player communication programs, promotions, and campaigns.
Define technical requirements and day-to-day operational processes for CRM platform execution.
Collaborate with internal team members to define marketing communication needs and goals.
Create A/B and multivariate testing strategies to optimize campaign performance.
Track and report campaign performance, providing measurement and optimization details.

Requirements

3+ years’ experience using email campaign automation platforms (e.g., Salesforce, Xtremepush, Adobe Campaign).
Previous experience sending mass and segmented email, SMS, and/or push notifications at an enterprise level.
Experience with Google Analytics platform.
Proven expertise in digital marketing with a focus on customer acquisition and retention.
Strong analytical, reporting, and problem-solving skills.
Ability to multi-task, prioritize, and work under tight deadlines.

Nice to have

Experience with web CMS solutions such as Adobe AEM or Agility.

Culture & Benefits

Hybrid work environment in Providence, RI.
401(k) Savings Plan with Company contributions.
Comprehensive health, dental, and vision insurance.
Life, accident, and disability insurance.
Tuition reimbursement and paid time off.
Wellness programs and identity theft insurance.