Director Of Digital Marketing (SaaS)

TL;DR

Director of Digital Marketing (SaaS): Leading the digital strategy and driving measurable revenue growth for a rapidly scaling API management platform with an accent on building scalable programs that attract, convert, and nurture technical audiences. Focus on leveraging AI tools and automation to accelerate campaign buildout, understand attribution, and maximize ROI.

Location: Hybrid culture with options to go in to an office in one of our hubs

Company

hirify.global is a global force in API management, recognized as a 2025 Gartner Magic Quadrant™ Leader, driving digital transformation for top enterprises with unmatched control over APIs and event streams.

What you will do

• Develop and own the global digital marketing strategy aligned with growth goals (revenue and pipeline).
• Lead, mentor, and scale a high-performing digital marketing team (paid, SEO,AEO, automation, web).
• Build multi-channel demand generation programs that drive SQLs and qualified pipeline.
• Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools.
• Own website strategy and performance, including UX, conversion paths, and technical SEO.
• Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates.

Requirements

• 7-10+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role.
• Deep knowledge of digital funnel optimisation, demand gen, and revenue-driven marketing.
• Experience marketing to technical audiences (developers, engineers, IT, product teams).
• Strong hands-on experience with paid acquisition, SEO, marketing automation, and web strategy.
• Proven track record scaling digital programs that drive measurable pipeline and revenue.
• Hands on experience using AI tools to drive efficiency, speed and scale.

Culture & Benefits

• Excellent medical coverage to keep your body and mind healthy.
• Pension and 401k program options for all locations.
• Stock option plan for employees.
• 25 days holiday/vacation in addition to in-country national holidays.
• Quarterly outings and an annual off-site in an exciting location!
• Ability to work for one of the fastest-growing companies and alongside some of the most talented people in the API technology sector.