TL;DR

Digital Marketing Specialist, ABM Paid Media Specialist (ABM): Leads and executes paid acquisition strategies targeting high-value accounts, focusing on pipeline and revenue generation through specialized ABM platforms. Focus on strategic planning, hands-on campaign execution using Demandbase/6sense, and rigorous performance analysis across various paid channels.

Location: Hybrid (8 days/month) in North York, Canada. Applicants may be required to appear onsite.

Salary: 48,000.00–73,200.00 CAD

What you will do

Develop, execute, and optimize paid media strategies aligned with ABM goals and target accounts.
Collaborate with Sales and Content teams for personalized campaign messaging.
Strategically utilize and manage ABM platforms (Demandbase, 6sense) for precise audience targeting and omnichannel campaigns.
Plan, launch, and manage targeted ABM campaigns across various paid channels (Demandbase/6sense DSP, LinkedIn, Google Search/Display).
Implement A/B testing on ad creative, landing pages, audience segmentation, and bidding strategies.
Monitor, analyze, and report on campaign performance, focusing on key ABM metrics and providing actionable insights.

Requirements

3+ years of hands-on experience managing and optimizing paid media/search campaigns in a B2B environment.
Minimum of 2 years of direct, tactical experience orchestrating paid media activities using a dedicated ABM platform (Demandbase, 6sense, or comparable technology).
Expert-level knowledge of major advertising platforms, including LinkedIn Campaign Manager and Google Ads.
Proven ability to translate business objectives into measurable paid media campaign goals and clear execution plans.
Strong analytical skills with the ability to interpret large datasets and attribution models to derive actionable insights.

Nice to have

Certification or formal training in a leading ABM platform (e.g., Demandbase Certified, 6sense Certification).
Experience with programmatic advertising and DSPs.
Familiarity with marketing technology stacks, including CRM (Salesforce) and Marketing Automation (Pardot).

Culture & Benefits

Participate in a fair and genuine hiring process.
Interviews designed to assess individual skills, experiences, and communication style.
Emphasis on authenticity, asking to remove virtual backgrounds during interviews.

Hiring process

Candidates must participate in interviews without the assistance of AI tools or external prompts.
In-person interviews may be required as part of the recruitment process.
Use of AI-generated responses or third-party support during interviews will be grounds for disqualification.