Head Of Marketing (Edtech)

TL;DR

Head Of Marketing (Edtech): Lead demand generation, brand development, and go-to-market strategies for a cloud-based MIS and finance provider in the education sector with an accent on data-driven growth and alignment between marketing, sales, product, and customer success. Focus on strategic PR, thought leadership, and driving measurable ROI to meet business targets.

Location: On-site, Remote. Bromley, England, United Kingdom

Company

hirify.global is a market-leading UK cloud-based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies, and Local Authorities.

What you will do

• Lead, develop, and inspire the marketing team across content, digital, events, brand, and product marketing.
• Own and deliver the marketing strategy for customer acquisition, engagement, and retention across schools, MATs, and local authorities in the UK.
• Develop and deliver strategic PR and thought leadership, enhancing hirify.global’s profile as a trusted partner in education.
• Report on key performance metrics across marketing, driving insights into what’s working and what needs change.
• Collaborate closely with Product, Customer Success, and Support teams to ensure alignment on messaging, customer journeys, and feedback loops.

Requirements

• Lead, develop, and inspire the marketing team across content, digital, events, brand, and product marketing.
• Own and deliver the marketing strategy for customer acquisition, engagement, and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories.
• Champion the hirify.global brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging.
• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities.
• Develop and deliver strategic PR and thought leadership, enhancing hirify.global’s profile as a trusted partner in education.
• Report on key performance metrics across marketing, driving insights into what’s working and what needs change.