TL;DR

Head Of Marketing (Edtech): Lead demand generation, brand development, and go-to-market strategies for a cloud-based MIS and finance provider in the education sector with an accent on data-driven growth and alignment between marketing, sales, product, and customer success. Focus on strategic PR, thought leadership, and driving measurable ROI to meet business targets.

Location: On-site, Remote. Bromley, England, United Kingdom

Company

%hirify_global% is a market-leading UK cloud-based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies, and Local Authorities.

What you will do

Lead, develop, and inspire the marketing team across content, digital, events, brand, and product marketing.
Own and deliver the marketing strategy for customer acquisition, engagement, and retention across schools, MATs, and local authorities in the UK.
Develop and deliver strategic PR and thought leadership, enhancing %hirify_global%’s profile as a trusted partner in education.
Report on key performance metrics across marketing, driving insights into what’s working and what needs change.
Collaborate closely with Product, Customer Success, and Support teams to ensure alignment on messaging, customer journeys, and feedback loops.

Requirements

Lead, develop, and inspire the marketing team across content, digital, events, brand, and product marketing.
Own and deliver the marketing strategy for customer acquisition, engagement, and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories.
Champion the %hirify_global% brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging.
Oversee the content calendar and campaign roadmap to align with product launches and market opportunities.
Develop and deliver strategic PR and thought leadership, enhancing %hirify_global%’s profile as a trusted partner in education.
Report on key performance metrics across marketing, driving insights into what’s working and what needs change.