TL;DR

Director, Site Marketing (Ecommerce): Owns the strategy, execution, and optimization of %hirify_global%’s website as a marketing channel with an accent on optimizing the upper funnel of the site across homepage, landers, SEO-driven pages, and content modules. Focus on improving engagement and visitor-to-trial conversion, ensuring messaging consistency across channels and championing a data-driven, mobile-first approach to site marketing.

Location: Waltham, Loveland, Remote

Salary: $151,200 - $189,000 USD

Company

%hirify_global% empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online.

What you will do

Own the site marketing strategy and roadmap for upper-funnel experiences.
Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals.
Execute and optimize through the CMS, collaborating with Site Operations and Creative teams.
Implement A/B and multivariate testing to improve engagement and visitor-to-trial conversion.
Ensure social proof, value messaging, and content modules are surfaced effectively to prospective customers.
Champion a data-driven, mobile-first approach to site marketing.

Requirements

8+ years of experience in digital marketing, site marketing, or ecommerce roles.
Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization.
Strong understanding of SEO, paid media, and their interplay with site experiences.
Experience managing site merchandising and content optimization at scale.
Data-driven mindset with the ability to translate insights into site execution.
Exceptional leadership, communication, and cross-functional management skills.

Culture & Benefits

Celebrate one another’s differences and foster a culture of diversity and inclusion.
Provide opportunities to grow your career.
Offer a generous paid time off policy and a competitive benefits package that supports health and well-being.
Offer work flexibility and serve customers as a hybrid workforce.