Director, Site Marketing (Ecommerce)

TL;DR

Director, Site Marketing (Ecommerce): Owns the strategy, execution, and optimization of hirify.global’s website as a marketing channel with an accent on optimizing the upper funnel of the site across homepage, landers, SEO-driven pages, and content modules. Focus on improving engagement and visitor-to-trial conversion, ensuring messaging consistency across channels and championing a data-driven, mobile-first approach to site marketing.

Location: Waltham, Loveland, Remote

Salary: $151,200 - $189,000 USD

Company

hirify.global empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online.

What you will do

• Own the site marketing strategy and roadmap for upper-funnel experiences.
• Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals.
• Execute and optimize through the CMS, collaborating with Site Operations and Creative teams.
• Implement A/B and multivariate testing to improve engagement and visitor-to-trial conversion.
• Ensure social proof, value messaging, and content modules are surfaced effectively to prospective customers.
• Champion a data-driven, mobile-first approach to site marketing.

Requirements

• 8+ years of experience in digital marketing, site marketing, or ecommerce roles.
• Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization.
• Strong understanding of SEO, paid media, and their interplay with site experiences.
• Experience managing site merchandising and content optimization at scale.
• Data-driven mindset with the ability to translate insights into site execution.
• Exceptional leadership, communication, and cross-functional management skills.

Culture & Benefits

• Celebrate one another’s differences and foster a culture of diversity and inclusion.
• Provide opportunities to grow your career.
• Offer a generous paid time off policy and a competitive benefits package that supports health and well-being.
• Offer work flexibility and serve customers as a hybrid workforce.