Marketing Expert (B2B SaaS)

TL;DR

Marketing Expert (B2B SaaS): Building the marketing foundation for the Software Business Unit, focusing on branding, positioning, and market-facing materials to support founder-led sales. Focus on translating complex product capabilities into clear value propositions and developing messaging frameworks for outbound and outreach activities.

Location: Hybrid work setup (occasionally remote, predominantly onsite) in Berlin

Company

hirify.global is a Berlin-based startup that has successfully established a leading digital-first trading company for industrial metals across Europe.

What you will do

• Develop and own the brand, positioning, and messaging for the Software Business Unit.
• Lead the creation of a new website, including structure, narrative, and content.
• Translate complex product capabilities into clear value propositions for customers and partners.
• Create and maintain core marketing and sales materials, including pitch decks, one-pagers, product and solution pages, and case study formats.
• Support founder-led sales with demo narratives, follow-up materials, and structured messaging.
• Build and manage a LinkedIn presence (company and founders), including thought leadership content.

Requirements

• 5+ years of experience in B2B marketing, ideally in SaaS, industrial tech, or enterprise software.
• Hands-on experience with branding, positioning, and website launches.
• Strong ability to translate complex, technical products into clear and compelling messages.
• Excellent writing, storytelling, and structuring skills.
• A hands-on, ownership-driven mindset with comfort working in early-stage environments.
• Excellent command of English is required; German is a strong advantage, especially for working with customers in the DACH region.

Nice to have

• Experience working in founder-led sales environments.
• Exposure to go-to-market, outbound, or early-stage growth initiatives.
• Background in industrial, logistics, or B2B software contexts.
• Experience creating sales enablement materials for complex products.

Culture & Benefits

• Opportunity to build the marketing foundation of a new business unit with real ownership.
• Direct collaboration with founders and leadership.
• High-impact role with outcome-driven autonomy.
• Fast-paced yet collaborative culture that values clarity, focus, and execution.
• Competitive compensation based on experience, including equity participation (ESOP/VSOP).