TL;DR

Marketing Expert (B2B SaaS): Building the marketing foundation for the Software Business Unit, focusing on branding, positioning, and market-facing materials to support founder-led sales. Focus on translating complex product capabilities into clear value propositions and developing messaging frameworks for outbound and outreach activities.

Location: Hybrid work setup (occasionally remote, predominantly onsite) in Berlin

Company

%hirify_global% is a Berlin-based startup that has successfully established a leading digital-first trading company for industrial metals across Europe.

What you will do

Develop and own the brand, positioning, and messaging for the Software Business Unit.
Lead the creation of a new website, including structure, narrative, and content.
Translate complex product capabilities into clear value propositions for customers and partners.
Create and maintain core marketing and sales materials, including pitch decks, one-pagers, product and solution pages, and case study formats.
Support founder-led sales with demo narratives, follow-up materials, and structured messaging.
Build and manage a LinkedIn presence (company and founders), including thought leadership content.

Requirements

5+ years of experience in B2B marketing, ideally in SaaS, industrial tech, or enterprise software.
Hands-on experience with branding, positioning, and website launches.
Strong ability to translate complex, technical products into clear and compelling messages.
Excellent writing, storytelling, and structuring skills.
A hands-on, ownership-driven mindset with comfort working in early-stage environments.
Excellent command of English is required; German is a strong advantage, especially for working with customers in the DACH region.

Nice to have

Experience working in founder-led sales environments.
Exposure to go-to-market, outbound, or early-stage growth initiatives.
Background in industrial, logistics, or B2B software contexts.
Experience creating sales enablement materials for complex products.

Culture & Benefits

Opportunity to build the marketing foundation of a new business unit with real ownership.
Direct collaboration with founders and leadership.
High-impact role with outcome-driven autonomy.
Fast-paced yet collaborative culture that values clarity, focus, and execution.
Competitive compensation based on experience, including equity participation (ESOP/VSOP).