Performance Creative Strategist

TL;DR

Performance Creative Strategist: Own creative strategy as a performance growth lever focusing on Meta and paid social platforms. With an accent on building scalable creative systems and frameworks, driving measurable growth through data-driven insights. Focus on designing and iterating creative testing frameworks, analyzing performance metrics, and managing creative production in a fast-paced environment.

Location: Hybrid in Berlin, Germany with a strong preference for candidates based in Germany

Company

hirify.global is a mission-driven digital healthcare startup focused on weight management combining medication with personalized nutrition and clinical support, aiming to impact 1 million patients globally by 2028.

What you will do

• Translate customer insights and performance data into clear creative briefs for paid social campaigns (Meta, TikTok, YouTube).
• Build and manage creative testing frameworks to continuously improve campaign performance.
• Analyze creative performance metrics and generate new testable ideas.
• Scale winning creative concepts into multiple formats and variations.
• Collaborate with UGC creators, designers, and agencies to optimize creative output for performance.
• Balance strategic planning and execution in a high-volume, experiment-driven environment.

Requirements

• Must be fluent in German (C1+) with strong understanding of German customer behavior and culture.
• 4–5+ years experience in creative strategy, growth marketing, or performance creative with deep exposure to Meta/paid social.
• Proven ability to write exceptional creative briefs that unlock winning ads.
• Fluent in performance marketing metrics (CTR, CVR, CPA, ROAS).
• Experience working with UGC creators and performance-led content.
• Comfortable with ambiguity and fast-moving environments.

Nice to have

• Experience in DTC, subscriptions, health-tech, or high-growth startups.

Culture & Benefits

• Make a real impact improving patient health and quality of life.
• Autonomy managing multi-million-euro budgets and shaping performance strategy.
• Flexible hybrid working focused on impact, not presenteeism.
• Employee stock options program.
• Strong culture of work-life balance and flexible working hours.
• Fun office parties and team dinners.