TL;DR

Sr. Analyst - GEO (Generative Engine Optimization) & AI Search Visibility (AI): Supporting GEO audits by capturing AI/LLM answers, analysing AI overviews/SERPs, and identifying visibility, accuracy and safety gaps. Focus on conduct intent and keyword research and help build prompt libraries and scenario sets across multiple audiences (patients, HCPs, caregivers).

Company

%hirify_global% is a technology-led healthcare solutions provider, enabling healthcare organizations to be future-ready.

What you will do

Support GEO audits by capturing AI/LLM answers, analysing AI overviews/SERPs, and identifying visibility, accuracy and safety gaps.
Conduct intent and keyword research and help build prompt libraries and scenario sets across multiple audiences (patients, HCPs, caregivers).
Assist in mapping “answer homes” and key entities (brand, product, condition, MOA, use cases) to existing site and content assets.
Review and help structure on-page content (website pages, FAQs, articles, explainers) for LLM-readiness and GEO best practices.
Support implementation of metadata and structured data (titles, descriptions, schema, OpenGraph, internal linking) in collaboration with SEO and web teams.
Help build and update reports and dashboards for GEO KPIs (AI visibility, answer quality, traffic and engagement trends).

Requirements

4–8 years of agency-side experience in SEO, digital marketing, performance marketing, content operations or analytics (digital / media / SEO agency background is a must-have).
Strong understanding of search behaviour, SEO fundamentals and website/content structures.
Hands-on experience with SEO and analytics tools (e.g., Google Search Console, GA/GA4, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog or similar).
Strong analytical skills and ability to work with Excel/Sheets, PowerPoint and dashboards to derive insights.
Excellent written and verbal communication skills, with comfort working across distributed / global teams.
Demonstrated ability to manage multiple projects, prioritize tasks and deliver on deadlines with high personal accountability.

Nice to have

Exposure to pharma, healthcare or other regulated industries (but not mandatory).
Experience working with content or UX teams on on-page optimisation and content structuring.
Familiarity with or interest in GenAI / LLM tools (e.g., OpenAI, Gemini, Claude) and prompt-based workflows.
Experience working with complex clients, global teams or multi-market rollouts.

Culture & Benefits

Committed to the culture of Inclusion and Diversity.
Do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics.
All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.