TL;DR

Senior Business Marketing Lead (Adtech): Leading marketing strategy for mid-market services including goods, e-commerce, and app installs with an accent on creating data-backed business narratives and marketing materials. Focus on developing effective go-to-market campaigns, driving adoption of advertising solutions, and aligning with sales and product marketing.

Location: Hybrid in Toronto, Canada (1-2 days per week in office)

Company

%hirify_global% is a community-driven platform serving as one of the internet's largest sources of information, focused on shared interests, passion, and trust.

What you will do

Lead marketing strategy for Mid-Market businesses (Goods, Services, App Install).
Partner with Sales to create solutions addressing customer challenges with insightful content.
Leverage data and insights from analytics teams and self-service tools for storytelling.
Collaborate with cross-functional teams to integrate and ensure consistent messaging.
Develop sales collateral, including vertical narratives, presentations, pitch decks, and playbooks.
Create marketing content for organic and paid media, webinars, blog posts, and industry events.

Requirements

10+ years of B2B marketing experience, preferably with Mid-Market.
Strong track record partnering with Ad Sales to create executive-level collateral.
Experience leading Go-To-Market strategy in the US.
Proven ability to develop impactful B2B content across organic and paid channels.
Proficiency in analytics tools like GlobalWebIndex and Comscore.
Excellent communication and project management skills.

Culture & Benefits

Comprehensive Health Benefits and Income Replacement Programs.
Registered Retirement Savings Plan with matching contributions.
Family Planning Support, Gender-Affirming Care, and Mental Health & Coaching Benefits.
Flexible Vacation & %hirify_global% Global Days Off.
Commitment to diversity and inclusion, with reasonable accommodations for disabilities.

Hiring process

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