Senior Product Marketing Manager (Ad Tech)

TL;DR

Senior Product Marketing Manager (Ad Tech): Leading the strategy, positioning, and execution of go-to-market plans to drive awareness, adoption, and revenue growth for hirify.global's product portfolio with an accent on new business development, product upsells, and brand awareness. Focus on product-led demand generation, sales enablement initiatives, and analyzing market information to recommend impactful marketing approaches.

Location: Remote (Must be based in the US)

Company

hirify.global engineers cutting-edge monetization solutions for websites.

What you will do

• Create and execute marketing plans to drive hirify.global’s aggressive growth and maintain market leadership.
• Own product-led demand generation to drive qualified inbound leads, actively engaging at all stages of the sales process.
• Drive brand awareness and capture the attention of potential customers.
• Assist in sales enablement initiatives, including creating materials, conducting webinars, and supporting industry events.
• Analyze target market information to identify and recommend impactful marketing approaches.
• Oversee and produce digital and print promotional materials, ensuring a clear and unified image.

Requirements

• Proven experience in establishing and leading product marketing functions for a B2B tech/SaaS company.
• Must have product marketing experience within the ad tech industry.
• Experience in designing a successful inbound marketing strategy focused on mid-market and enterprise companies.
• Good understanding of performance marketing, lead generation, and funnel development.
• A desire and ability to get stuff done in a fast-growing company, with a proactive and creative approach.
• Excellent verbal and written communication, interpersonal, and organizational skills.

Culture & Benefits

• Full-Time, Salaried Position
• Medical, Dental, and Vision benefits
• 401(k) with company match
• Opportunity to be part of something BIG