TL;DR

Senior Performance Marketing Manager (B2B SaaS): Architecting and executing account-based marketing strategies in North America with an accent on multi-channel campaigns and high-value account nurturing. Focus on complex attribution models, optimizing the full tech stack, and aligning performance activity with sales outreach to accelerate deal velocity.

Location: Hybrid in Toronto. Also available in New York.

Company

%hirify_global% is an AI-native Employee Experience Platform that helps organizations unlock the power of inspirational communication.

What you will do

Architect the ABM Engine for %hirify_global% in North America.
Own the NA Growth Marketing Strategy, refining channel selection and setting aggressive targets in the AI and SaaS space.
Master complex attribution by analyzing user journeys and interactions.
Optimize the full stack across Paid Search, Display, and Paid Social.
Act as the strategic bridge between the Global Digital Team and Regional Sales/Marketing.
Modernize performance measurement through account-level engagement and multi-touch attribution models.

Requirements

5+ years of experience in Performance Marketing within B2B SaaS or high-growth AI environments.
Deep familiarity with the 6sense ecosystem.
Data-driven and creative mindset, understanding the psychology of B2B audiences.
Systems thinker who looks at Pipeline Velocity, Account Penetration, and Customer Acquisition Cost (CAC) vs. LTV.

Culture & Benefits

Competitive compensation, including LTIP.
Flexible working time models with the option of hybrid work and a yearly flex work allowance of $2400.
31 vacation days annually (including one floating holiday), plus pro rata fully paid Fridays off during August.
Monthly Wellbeing Allowance of $50.
RRSP program with company match and health plans, including dental & vision.
12 weeks of paid parental leave.
One volunteer day off per year.