TL;DR

Social Creative Lead: Developing and leading breakthrough social creative strategies across algorithmic platforms like Meta and TikTok, with an accent on cultural relevance and measurable performance. Focus on building structured creative testing frameworks, interpreting data into creative iteration, and producing high-volume social content.

Location: Hybrid role in New York, NY, with onsite work three days per week (Tuesday, Wednesday, and Thursday). Travel 2–3 times per year for company and department offsites.

Salary: $140,000–$163,000 USD Annually

Company

%hirify_global% is a three-sided marketplace powered by technology, empowering therapists, augmenting insurance payors, and serving patients to provide high-quality mental healthcare.

What you will do

Develop and lead social-first creative strategy aligned with performance goals and brand voice.
Build structured creative testing frameworks to validate hypotheses and explore new formats.
Partner with growth and data teams to track performance and translate insights into rapid creative iteration.
Concept, script, direct, shoot, and edit native social video and static assets.
Understand platform algorithms to shape creative direction and storytelling.
Manage a team of designers, creatives, and agency partners to ensure testing velocity and quality.

Requirements

7+ years of experience creating social-first creative in a performance-driven environment.
Deep fluency in Meta, TikTok, and other performance channels.
Portfolio demonstrating mastery of short-form video, static ads, and native social storytelling.
Strong grasp of internet culture, meme language, and creator trends.
Experience developing structured testing plans and frameworks.
Analytical mindset with ability to translate performance data into creative iteration.

Culture & Benefits

Comprehensive health coverage: medical, dental, and vision insurance, plus life and disability coverage.
Up to 18 weeks paid parental leave and a new child stipend.
401(k) program and equity opportunities.
Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
Flexible PTO, 12 paid holidays, and a full winter break week.
Annual stipends for personal & professional growth.
No-cost access to therapy through the Grow platform, weekly flexible hours for self-care, and memberships to leading wellness apps.