TL;DR

Creative Strategist (Performance Marketing): Leading how acquisition ideas are developed, tested, launched, and learned from across key paid channels with an accent on driving new customer acquisition and scaling performance. Focus on owning paid-media creative end-to-end, building structured testing frameworks, and interpreting key metrics to inform creative decisions.

Location: Greater London, Onsite

Salary: £45,000–£55,000

Company

A founder-led consumer business entering a defining phase of scale, with strong momentum through direct-to-consumer growth.

What you will do

Own paid-media creative end-to-end, from concept through to live acquisition campaigns.
Strategise and oversee the creation of engaging content that drives traffic, improves user experience, and boosts ecommerce sales.
Oversee the ideation of campaigns, working alongside the wider team to deliver world-class paid advertising collateral.
Balance creative decision-making with a laser focus on ROI to scale creative performance.
Manage and commission external collaborators including UGC creators, stills, video, and editors.
Develop acquisition creative for Meta-led paid media and adjacent performance channels.

Requirements

Previous D2C/consumer-facing experience in delivering marketing creative and driving new customer acquisition.
Comfortable working in a fast-moving, entrepreneurial environment where priorities evolve quickly.
Strong understanding of how creative performance scales commercially.
Proficiency in Meta & TikTok ad platforms to adapt content and storytelling.
Experience in briefing, managing, and evaluating UGC creators, designers, videographers, and editors.
Ability to interpret key metrics such as CPA, ROAS, CTR, hooks, and retention to inform creative decisions.
Experience in creating and iterating static and video assets, including mock-ups using AI and lightweight design tools.

Culture & Benefits

A high-impact role at a globally scaling DTC business entering a pivotal growth phase.
Opportunity to build and own a creative playbook from the ground up.
Close collaboration with founders and senior growth leadership.
A culture that values ownership, curiosity, and learning, with strong support structures.
Flexible working and a high-trust, roll-your-sleeves-up environment.