Marketing Manager (Saas)

TL;DR

Marketing Manager (SaaS): Developing and executing integrated demand generation strategies and campaigns to produce high-quality leads and expand customer base with an accent on email marketing, content marketing, and webinars. Focus on improving lead-to-customer conversion rate, refining messaging, and optimizing campaign performance using data-driven insights.

Company

hirify.global offers a ServiceNow-native integration application and service.

What you will do

• Develop and execute integrated campaigns targeting potential customers, including email marketing, content marketing, and paid advertising.
• Improve lead-to-customer conversion rate by refining messaging and inbound/outbound programs.
• Coordinate with marketing team members to create compelling marketing collateral.
• Build email campaigns to engage prospects and move leads through the funnel.
• Run webinars to build pipeline.
• Communicate and report on KPIs, campaign performance, and identify opportunities for optimization.

Requirements

• Minimum of 5+ years of experience developing and executing demand generation marketing campaigns in B2B software/SaaS companies.
• Analytical mindset with the ability to generate and interpret data.
• Hands-on experience in digital marketing disciplines, including email marketing, PPC, and SEO.
• Excellent project management and organizational skills.
• A succinct writer and clear communicator.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.

Culture & Benefits

• Fast-paced, action-oriented culture under a larger supporting corporate parent (Idera, Inc.).
• Values performance and results.
• Flexibility around schedule and geographic location/work-from-home (WFH).