TL;DR

Senior Brand Manager: Defining and refining brand strategy, translating strategic direction into impactful campaigns and creative initiatives across all channels. Focus on driving full-funnel brand activities, leading major projects with a high level of ownership, and ensuring consistency and excellence in brand execution.

Location: Hybrid in Hamburg, Germany with flexible work options and opportunity for workations abroad.

Company

%hirify_global% is a dynamic, international group of companies creating innovative lottery experiences, recognized as Germany’s largest online lottery provider and investor in e-commerce startups.

What you will do

Define and refine the brand strategy, strengthening brand positioning and long-term direction.
Translate strategic direction into effective brand marketing activities across channels and touchpoints.
Collaborate with internal teams (media, CRM, creative, product) to implement a holistic brand strategy.
Lead the development and execution of integrated marketing campaigns, driving synergies.
Partner with the Creative Studio and agencies to deliver creative excellence and impactful communications.
Liaise with research/data teams and engage in competitive analysis to identify growth opportunities.

Requirements

Multi-year experience in a similar brand marketing role.
Strong understanding of brand marketing and positioning in a competitive digital landscape.
Proficiency in analyzing data, consumer insights, and competitor activities.
Extensive experience in planning, managing, and executing marketing campaigns.
Experience briefing and managing creative teams, agencies, and content production.
Professional fluency in both English and German.

Nice to have

Training in evidence-based marketing.
Expertise in performance marketing and/or CRM.
Experience working for an e-commerce brand, preferably in a startup or scale-up environment.

Culture & Benefits

A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
Annual development budget of €1,500 for professional development.
Trust and autonomy with no micromanagement.
Unlimited vacation days in addition to 30-day yearly allowance.
Opportunity for workations abroad using the WorkFlex tool.
Monthly mobility allowance of €30 and access to a company bike leasing program.
Company pension scheme and subsidized EGYM WELLPASS membership across Germany.
Quarterly company events and regular team activities.