Senior Brand Manager

TL;DR

Senior Brand Manager: Defining and refining brand strategy, translating strategic direction into impactful campaigns and creative initiatives across all channels. Focus on driving full-funnel brand activities, leading major projects with a high level of ownership, and ensuring consistency and excellence in brand execution.

Location: Hybrid in Hamburg, Germany with flexible work options and opportunity for workations abroad.

Company

hirify.global is a dynamic, international group of companies creating innovative lottery experiences, recognized as Germany’s largest online lottery provider and investor in e-commerce startups.

What you will do

• Define and refine the brand strategy, strengthening brand positioning and long-term direction.
• Translate strategic direction into effective brand marketing activities across channels and touchpoints.
• Collaborate with internal teams (media, CRM, creative, product) to implement a holistic brand strategy.
• Lead the development and execution of integrated marketing campaigns, driving synergies.
• Partner with the Creative Studio and agencies to deliver creative excellence and impactful communications.
• Liaise with research/data teams and engage in competitive analysis to identify growth opportunities.

Requirements

• Multi-year experience in a similar brand marketing role.
• Strong understanding of brand marketing and positioning in a competitive digital landscape.
• Proficiency in analyzing data, consumer insights, and competitor activities.
• Extensive experience in planning, managing, and executing marketing campaigns.
• Experience briefing and managing creative teams, agencies, and content production.
• Professional fluency in both English and German.

Nice to have

• Training in evidence-based marketing.
• Expertise in performance marketing and/or CRM.
• Experience working for an e-commerce brand, preferably in a startup or scale-up environment.

Culture & Benefits

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• Annual development budget of €1,500 for professional development.
• Trust and autonomy with no micromanagement.
• Unlimited vacation days in addition to 30-day yearly allowance.
• Opportunity for workations abroad using the WorkFlex tool.
• Monthly mobility allowance of €30 and access to a company bike leasing program.
• Company pension scheme and subsidized EGYM WELLPASS membership across Germany.
• Quarterly company events and regular team activities.