TL;DR

Product Marketing Lead (EdTech): Driving the creation and optimization of web2app/web2web funnels for new EdTech products with an accent on A/B testing and conversion rate maximization. Focus on analyzing user behavior, collaborating with cross-functional teams, and staying updated with industry trends to inform strategy.

Location: Flexible remote or hybrid from offices in Cyprus or Poland

Company

%hirify_global% is a rapidly growing company at the forefront of innovation in the EdTech industry.

What you will do

Develop and implement web-to-app funnel strategies for user acquisition and engagement.
Design, build, and optimize web-to-app funnels using dedicated tools for seamless user experience.
Conduct A/B testing and other experiments to improve funnel performance and conversion rates.
Collaborate with Product, Marketing, Design, and Content teams to align funnel strategies.
Analyze user behavior and funnel performance data to provide insights and recommendations.
Monitor key metrics, prepare performance reports, and communicate results to stakeholders.

Requirements

Proficiency in designing and building web-to-app funnels using tools like Unbounce or ClickFunnels.
Strong experience with A/B testing, multivariate testing, and data-driven decision-making.
Advanced skills in analytics tools such as Google Analytics, Mixpanel, or Amplitude.
Understanding of UX principles and Conversion Rate Optimization (CRO) techniques.
Ability to conduct market research and competitor analysis to identify trends and opportunities.
English: B2 required.

Culture & Benefits

Impactful work that directly shapes the future of the company in EdTech.
Innovative environment focused on trying new things and pushing boundaries.
Flexible paid time off, including 21 days of annual leave plus 10 bank holidays.
Competitive salary package.
Health Insurance package for hybrid mode in Cyprus and Poland, and a health corner in the Cyprus office.
Access to AI solutions like GPT Chat bot/Chat GPT subscription and other tools.
Collaborative culture with passionate and driven professionals.