Product Marketing Lead (EdTech)

TL;DR

Product Marketing Lead (EdTech): Driving the creation and optimization of web2app/web2web funnels for new EdTech products with an accent on A/B testing and conversion rate maximization. Focus on analyzing user behavior, collaborating with cross-functional teams, and staying updated with industry trends to inform strategy.

Location: Flexible remote or hybrid from offices in Cyprus or Poland

Company

hirify.global is a rapidly growing company at the forefront of innovation in the EdTech industry.

What you will do

• Develop and implement web-to-app funnel strategies for user acquisition and engagement.
• Design, build, and optimize web-to-app funnels using dedicated tools for seamless user experience.
• Conduct A/B testing and other experiments to improve funnel performance and conversion rates.
• Collaborate with Product, Marketing, Design, and Content teams to align funnel strategies.
• Analyze user behavior and funnel performance data to provide insights and recommendations.
• Monitor key metrics, prepare performance reports, and communicate results to stakeholders.

Requirements

• Proficiency in designing and building web-to-app funnels using tools like Unbounce or ClickFunnels.
• Strong experience with A/B testing, multivariate testing, and data-driven decision-making.
• Advanced skills in analytics tools such as Google Analytics, Mixpanel, or Amplitude.
• Understanding of UX principles and Conversion Rate Optimization (CRO) techniques.
• Ability to conduct market research and competitor analysis to identify trends and opportunities.
• English: B2 required.

Culture & Benefits

• Impactful work that directly shapes the future of the company in EdTech.
• Innovative environment focused on trying new things and pushing boundaries.
• Flexible paid time off, including 21 days of annual leave plus 10 bank holidays.
• Competitive salary package.
• Health Insurance package for hybrid mode in Cyprus and Poland, and a health corner in the Cyprus office.
• Access to AI solutions like GPT Chat bot/Chat GPT subscription and other tools.
• Collaborative culture with passionate and driven professionals.