Senior CRM Manager (Medtech)

TL;DR

Senior CRM Manager (Medtech): Shaping and executing the lifecycle and retention strategy for Juniper’s weight-management program with an accent on creating engaging, data-driven campaigns and personalized patient support. Focus on designing innovative onboarding flows, retention touchpoints, and reactivation strategies to foster long-term patient relationships and positive health outcomes.

Location: Hybrid setup with 3 days a week in our Old Street office in London, UK.

Company

hirify.global is a rapidly growing digital healthcare company focused on long-term health, offering weight-management programs and a family of digital clinics globally.

What you will do

• Develop and execute lifecycle marketing campaigns across all direct channels (email, push, SMS, in-app messaging).
• Personalize patient communications for specific cohorts and journey stages using data and insights.
• Leverage high-quality content to create impactful messaging related to nutrition, weight loss, and health.
• Design innovative campaigns, including automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborate cross-functionally with marketing, product, and analytics teams to align lifecycle initiatives with business goals.
• Continuously test, optimize, and report on key engagement and retention metrics.

Requirements

• At least 4 years of experience in lifecycle marketing or CRM, ideally within a fast-paced or startup environment.
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and analytics platforms (e.g., Tableau, Mixpanel, Metabase).
• Data-driven mindset with experience in running A/B tests and identifying optimization opportunities.
• Strong written communication skills for creating engaging and empathetic content.
• Passion for patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Ability to work in a hybrid setup, attending the Old Street office in London, UK, 3 days a week.

Culture & Benefits

• Employee options program, providing a stake in the business.
• Annual development budget plus 3 days of professional development leave.
• Hybrid work setup, combining office and remote flexibility.
• Monthly wellness allowance or Vitality private health insurance.
• 25 days of holiday, bank holidays, and enhanced parental leave.
• Vibrant office culture with regular socials, clubs, and seasonal events.