Paid Media Specialist

TL;DR

Paid Media Specialist (Performance Marketing): Assisting channel managers in the development, implementation, and optimization of paid media campaigns across various platforms with an accent on emerging acquisition channels. Focus on conducting keyword research, optimizing ad copy and creative assets, and analyzing campaign data to improve acquisition costs and pipeline generation.

Location: Remote (US only)

Salary: $77,600–$103,800 USD

Company

hirify.global is the leading all-in-one software platform powering the trades, on a mission to be the world’s most impactful vertical SaaS company.

What you will do

• Assist channel managers in the development, implementation, and optimization of paid media campaigns across emerging acquisition channels like Reddit, Tiktok, and Podcasts.
• Traffic ads for search, social, display, and video placements, adhering to proper naming conventions and UTM structures.
• Conduct keyword research to find expansion opportunities within business segments and eliminate waste in existing PPC campaigns.
• Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives.
• Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting to meet KPIs.
• Analyze campaign data via CRM, GA4, and Amplitude to identify trends, improve acquisition costs, and support conversion rate optimization.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.
• 1-2 years of experience in performance marketing, with a focus on paid search, paid social, or programmatic advertising.
• Expert-level knowledge of at least one paid media platform (e.g., Google, Meta).
• Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau.
• Excellent written and verbal communication skills.
• Experience with A/B testing and campaign optimization techniques.

Nice to have

• Experience in B2B marketing.

Culture & Benefits

• Flexible time off with ample learning and development opportunities, including onboarding programs and leadership training.
• Company-paid medical, dental, and vision (with 100% employer-paid options and 90% coverage for dependents), FSA, HSA, and 401k match.
• Support for all stages of life, including parental leave, fertility services, surrogacy, and adoption reimbursement.
• Access to on-demand maternity support through Maven Maternity and free breast milk shipping through Maven Milk.
• Pet insurance, legal advisory services, and financial planning tools.