TL;DR

Director Of Product Marketing (SaaS): Leading and scaling the Product Marketing team to connect Product, Marketing, and Sales with an accent on building scalable systems and translating customer insights into GTM strategies. Focus on defining messaging, positioning, and creating sales enablement materials to differentiate %hirify_global% and resonate with audiences.

Location: Tel Aviv District, Israel

Company

%hirify_global% is a TLV-based startup that’s on a mission to change the work experience for deskless employees through its business management platform.

What you will do

Lead, mentor, and scale the Product Marketing team.
Build frameworks and playbooks to help the team work effectively and at scale.
Own GTM strategy and execution for product launches and new initiatives.
Define messaging and positioning that clearly differentiate %hirify_global% and resonate with audiences.
Create sales and marketing enablement materials.
Oversee competitive intelligence and market insight frameworks.

Requirements

8+ years of experience in B2B SaaS Product Marketing, including 3+ years in a leadership role.
Proven track record of building or scaling Product Marketing teams, frameworks, and processes.
Strong grasp of go-to-market planning, product storytelling, and customer segmentation.
Experience partnering cross-functionally across Product, Sales, and Marketing.
Hands-on, data-driven, and execution-focused mindset.
Excellent communication skills with strong content and narrative instincts.

Culture & Benefits

Every team member is treated as a long-term investment and nurtured through training.
Passionate employees drive the company forward and provide real value to customers.
Enjoyable company culture with weekly happy hours and holiday parties.
Encouraging, caring, and supportive environment.

Director Of Product Marketing (Saas)