TL;DR

Senior Customer Marketing Specialist (SaaS): Driving customer communications, education, and engagement to enhance retention and product adoption with an accent on data-driven lifecycle marketing strategies. Focus on optimizing communication strategies through customer engagement data analysis and supporting clean, scalable customer data infrastructure for targeted campaigns.

Location: Remote (Canada)

Salary: $85,700 CAD - $128,500 CAD

Company

%hirify_global% is a company that offers a software solution for home and commercial service businesses.

What you will do

Develop and execute customer marketing strategies to enhance engagement, retention, and product adoption.
Create and manage customer communication campaigns across multiple channels, including email, in-app messaging, customer newsletters, and social media.
Monitor and analyze customer engagement data to optimize communication strategies and campaign performance.
Collaborate with cross-functional teams to ensure all communications align with customer needs.
Lead the development of educational content and engagement programs.
Support the Customer Marketing team in defining and maintaining clean, scalable customer data infrastructure.

Requirements

5+ years of experience in customer marketing, communications, or customer engagement.
Bachelor’s degree in Marketing, Communications, or a related field.
Strong project management skills, with the ability to manage multiple campaigns and marketing calendars.
Proven experience working with marketing automation platforms and CRM systems (e.g., HubSpot, Marketo, Salesforce).
Ability to analyze customer engagement data and optimize strategies based on insights.
Excellent writing and content development skills.

Nice to have

B2B SaaS experience preferred.

Culture & Benefits

Flexible time off and learning and development opportunities.
Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
Parental leave and support, adoption reimbursement, on-demand maternity support, free breast milk shipping, and financial planning tools.