TL;DR

Account Based Marketing Lead (PropTech): Owning and executing end-to-end ABM strategies for strategic accounts within the property industry with an accent on highly personalized campaigns across online and offline channels. Focus on identifying and engaging high-value prospects, building relationships with key decision-makers, and driving qualified leads for enterprise clients.

Location: Hybrid in Manchester, UK (up to 3 days WFH). Candidates must be eligible to live and work in the UK.

Salary: £42,000–£46,000

Company

%hirify_global% is one of the fastest-growing PropTech companies in the UK, aiming to be the leading creator of delightful experiences for everybody involved in property transactions.

What you will do

Own and execute end-to-end ABM strategy for strategic accounts.
Develop Ideal Customer Profiles within high opportunity accounts.
Collaborate with the Strategic Sales team to identify accounts and build bespoke "door-opening" plays.
Maximize campaign efficacy across digital and offline channels.
Monitor data to map out Buying Committees and tailor messages to their pain points.
Produce hyper-relevant marketing materials with the Creative Lead and Brand team.
Leverage Hubspot and marketing tech stack to track intent and trigger multi-channel touchpoints.

Requirements

Degree in Marketing or related field.
3-5 years of experience in developing and executing account-based marketing strategies with B2B, preferably SaaS companies.
Expertise in meeting complex stakeholder needs with cohesive narratives and campaigns.
Strong commercial acumen with a focus on driving qualified leads and revenue.
Experience across the entire marketing channel mix (digital and offline).
Ability to think strategically, work autonomously, and collaborate effectively.
Must be eligible to live and work in the UK.

Nice to have

Knowledge of the property market.
Comfortable with fast-paced, startup environments.

Culture & Benefits

Hybrid-working (up to 3 days WFH).
£1000 towards a holiday after first year and £500 yearly L&D budget.
Enhanced maternity, paternity & adoption pay.
Flexible working hours and mental health & well-being support.
Climate-positive company with cutting-edge technology.
Company and team off-sites, events and happy hours.

Hiring process

3 stages: Introductory call > Competency-based interview > Final values-based interview & presentation.

Account Based Marketing Executive (PropTech)