Account Based Marketing Executive (PropTech)

TL;DR

Account Based Marketing Executive (PropTech): Owning the end-to-end ABM strategy for strategic accounts and executing high-impact 1:1 and 1:few campaigns to engage high-value prospects. Focus on identifying Ideal Customer Profiles, building bespoke "door-opening" plays, and leveraging marketing tech stack for multi-channel touchpoints.

Location: Hybrid in Manchester, UK (up to 3 days WFH). Must be eligible to live and work in the UK.

Salary: £42,000–£46,000

Company

hirify.global is one of the fastest-growing PropTech companies in the UK, aiming to be the leading creator of delightful experiences for buying, selling, renting, and letting property.

What you will do

• Own the end-to-end ABM strategy for strategic accounts, executing high-impact 1:1 and 1:few campaigns.
• Develop Ideal Customer Profiles within high opportunity accounts.
• Work hand-in-hand with the Strategic Sales team to identify high opportunity accounts and build bespoke "door-opening" plays.
• Closely monitor and use data to map out the Buying Committee at major estate agencies.
• Collaborate with the Creative Lead and Brand team to produce hyper-relevant marketing materials.
• Leverage Hubspot and the marketing tech stack to track intent and trigger multi-channel touchpoints.

Requirements

• 3-5 years of experience in developing and executing account-based marketing strategies with B2B, preferably SaaS companies.
• Comfortable with fast-paced, start-up environments.
• Expertise in meeting complex stakeholder needs with cohesive narratives and campaigns.
• Strong commercial acumen with a focus on driving qualified leads and revenue.
• Experience working across the entire marketing channel mix, including digital and offline.
• Ability to think strategically, work autonomously, and write compelling copy.

Culture & Benefits

• Hybrid-working with up to 3 days per week from home.
• £1000 towards a holiday after the first year (tax covered).
• £500 yearly L&D budget for career development.
• Enhanced maternity, paternity & adoption pay.
• Flexible working hours and public transport season ticket loans.
• Climate-positive company with a comfortable office space that welcomes dogs.
• Company and team off-sites, events, and happy hours.

Hiring process

• Introductory call with the Talent team.
• Competency-based interview.
• Final values-based interview and presentation.