B2B Marketing Manager (Traveltech)

TL;DR

B2B Marketing Manager (Traveltech): Leading the development and execution of integrated B2B marketing programs for a corporate travel solution with an accent on global presence, partner engagement, and revenue growth. Focus on strategizing and executing paid media campaigns across B2B channels, managing event sponsorships, and leveraging data for optimization.

Location: Hybrid, required to work from the Miami office at least 3 times per week.

Company

hirify.global, part of Booking Holdings, is the world’s leading travel search engine, also transforming business travel with hirify.global for Business.

What you will do

• Lead B2B marketing strategies to support product adoption, partner activation, and global revenue goals.
• Strategize, plan, and execute paid media campaigns across B2B channels like LinkedIn, Google, and programmatic.
• Own budget allocation, pacing, and optimization for media buys to maximize ROI.
• Partner with Sales to translate business goals into targeted paid media strategies.
• Identify, evaluate, and secure high-impact event sponsorships.
• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging.

Requirements

• 7+ years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).
• Experience building B2B multi-channel marketing programs across content, paid media, PR, and events.
• Strong understanding of sales enablement and partner marketing.
• Strong analytical mindset and skilled project management capable of owning multiple workstreams.
• Ability to work from the Miami office at least 3 times per week.
• Applications must be submitted in English.

Culture & Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Focus on mental health and well-being with company-paid therapy sessions and HeadSpace subscription.
• Company-wide week off per year and No Meeting Fridays.
• Paid parental leave, generous paid vacation, and time off for your birthday.
• Development Dollars for career growth, leadership development, and access to e-learnings.
• Travel discounts, employee resource groups, and competitive retirement and health plans.
• Free lunch 2 days per week and fun quarterly events.