TL;DR

Senior Proposition & Player Engagement Manager (iGaming): Setting the vision and roadmap for player engagement and propositions across CRM, promotions, and communications with an accent on personalisation, distinctiveness, and commercial growth. Focus on leading a high-performing team, leveraging AI-driven optimisation, and fostering a test-and-learn culture to enhance player satisfaction and lifetime value.

Location: Onsite in Sunderland, UK or Gibraltar

Company

%hirify_global% is a player-first, community-led, human online gambling company.

What you will do

Set the long-term vision and roadmap for player engagement, with personalisation and distinctiveness at its core.
Build compelling player-first propositions across ATL, BTL and Free-to-Play, aligned to %hirify_global%’s values.
Lead a high-performing CRM and Promotions team, ensuring flawless execution across digital channels.
Establish best-in-class processes, governance and QA for CRM and promotions.
Maximise the CRM and promotional tech stack, leveraging automation, triggers, and AI-driven optimisation.
Define and own the KPI framework for engagement, retention, and promotional effectiveness.

Requirements

Manager level with experience in people leadership (3 direct reports).
Experience in player proposition and engagement strategy.
Proven ability to lead high-performing CRM and Promotions teams.
Strong understanding of insight, segmentation, and behavioural understanding for designing player experiences.
Ability to build and embed a strong test-and-learn culture.
Excellent communication and ability to influence senior leaders.

Culture & Benefits

Opportunity to shape how millions of players experience %hirify_global% daily.
Work alongside smart, kind, ambitious people who care deeply about what they build.
Focus on strategy, creativity, insight, and leadership with real impact.
Embrace player-first, community-led, and human company values.