TL;DR

Product Marketing Manager (Fintech, Mobile): Driving new ARR from mobile app subscriptions by crafting compelling positioning and GTM strategies with an accent on optimizing marketing funnels, defining subscription strategies, and developing product onboarding experiences. Focus on analyzing market trends, influencing product roadmaps, and collaborating with cross-functional teams to deliver impactful multi-channel campaigns for millions of users worldwide.

Location: Onsite in Tel Aviv, Israel

Company

%hirify_global% is a leading global financial platform founded in 2007 with over 250 employees worldwide, providing unlimited access to cutting-edge financial market tools and coverage of over 300,000 financial instruments.

What you will do

Collaborate with mobile app product managers to fuel decision-making with marketing insights.
Craft compelling positioning and messaging frameworks for %hirify_global%’s mobile apps across different user segments.
Orchestrate comprehensive go-to-market strategies for new app features and launches.
Analyze market trends, competitor landscapes, and user behaviors to inform the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating with UA, ASO, and CRM teams.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies.
Develop robust product onboarding and education experiences.

Requirements

3+ years of product marketing experience.
In-depth understanding of the mobile apps world, especially in the B2C field.
Background in investing with a good understanding of market dynamics.
Analytical and quantitative/statistical skills to support data-driven decision-making, including building MixPanel dashboards.
Strong project management, communication, and presentation skills.
Bachelor’s degree (B.A/B.Sc) in communication, marketing, business management, or economics.
Native-level proficiency in English.

Culture & Benefits

Make an impact by changing the lives of millions of people through successful investing.
Join one of the leading financial market platforms worldwide.
Engage in challenging assignments in a local and international environment.
Receive excellent benefits and work in a high-energy environment.
Work in a self-motivated, meticulous, creative, and resourceful team setting.