Audience Insights And Analytics Lead (Adtech)

TL;DR

Audience Insights and Analytics Lead (Adtech): Developing projects to inform clients of how culture plays out on hirify.global with an accent on user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments. Focus on transforming raw data into compelling narratives and visuals, making the insights clear to stakeholders.

Location: Located in New York City, Los Angeles, or Chicago. Role is also available in Santa Monica

Salary: $110,000 - $135,000 annually (Santa Monica only)

Company

hirify.global is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.

What you will do

• Partner cross-functionally to address audience questions and initiatives.
• Design and execute analyses that highlight user behavior and advertiser opportunities.
• Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights.
• Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients.
• Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
• Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights that capitalize on ephemeral moments.

Requirements

• 5+ years of analytics or insights experience in media, technology, or advertising organizations.
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
• SQL expertise: translate business questions into complex queries.
• Ability to “turn math into English”: transform raw data into compelling narratives and visuals.
• Excellent verbal and written communication.

Nice to have

• Interest in sports, content, and pop culture.
• Knowledge of TV measurement vendors, methodologies, and terminologies.
• Experience ideating, building, and scaling home-grown tools, products, or dashboards.
• Proficiency with R or Python; experience building in Tableau or Looker.

Culture & Benefits

• Eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Solutions-oriented.
• Curious.