Director, Product & Lifecycle Marketing (Fintech)

TL;DR

Director, Product & Lifecycle Marketing (Fintech): Defining strategic vision and leading a high-performing team to drive the success of Lightspeed’s financial services products with an accent on positioning, launching, and growing offerings across verticals, uniting product and lifecycle marketing. Focus on translating market insights into strategic direction, enabling cross-functional alignment, and developing marketing talent.

Location: Candidates must be based in Ontario, Canada (Ottawa or Toronto), with a flexible working policy.

Salary: $180,000–$195,000 CAD

Company

Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences, powering businesses globally.

What you will do

• Set the vision and strategy for Lightspeed’s Financial Services marketing function, spanning Payments and Capital.
• Shape positioning and narrative frameworks for financial services across all markets and verticals.
• Drive go-to-market excellence, ensuring cohesive launches and evergreen campaigns.
• Unify product and lifecycle marketing to create end-to-end strategies for awareness, engagement, adoption, and retention.
• Develop and mentor a high-performing marketing team.
• Partner with executive leadership to define priorities, measure impact, and advocate for merchant needs.

Requirements

• 10+ years of experience in product marketing, lifecycle marketing, or related disciplines, with at least 5 years in people leadership roles.
• Proven success leading marketing strategy for financial products or complex SaaS ecosystems.
• Deep understanding of B2B customer journeys and influence through product and lifecycle marketing.
• Strong strategic acumen to translate vision into actionable frameworks and measurable outcomes.
• Demonstrated experience building and scaling high-performing teams, fostering mentorship.
• Exceptional storytelling, positioning, and communication skills to influence executives and inspire teams.

Nice to have

• MBA or Product Marketing Alliance certification.
• Experience leading go-to-market strategy for embedded financial products (e.g., lending, payments, banking).
• Experience building or evolving customer lifecycle and retention programs for recurring-revenue products.
• Experience working in fast-scaling or transformation-stage organizations.

Culture & Benefits

• Ability to do your job in a truly flexible environment with unlimited paid time off.
• Genuine career opportunities in a growing company with an RSU program.
• Immediate access to health insurance, wellness benefits, and paid parental leave top-up.
• LinkedIn learning license and 1 paid volunteer day annually.
• Inclusive and barrier-free workplace committed to diversity.