TL;DR

Manager of Influencer Marketing: Leading strategy and execution of influencer campaigns to drive awareness, engagement, and acquisition across global channels with an accent on optimizing existing programs and building relationships with creators and platforms. Focus on overseeing campaign execution from creative brief through performance reporting and staying ahead of cultural trends.

Location: Remote (Global)

Company

Playlist is a product company building a platform for intentional living, connecting people with fitness and wellness experiences globally through brands like Mindbody and %hirify_global%.

What you will do

Lead influencer strategy across brand, lifecycle, and paid campaigns.
Optimize and scale existing influencer programs by expanding networks and increasing engagement.
Source and manage creators globally, serving as their main point of contact.
Build relationships with talent agencies, creators, and social platforms to unlock new partnership opportunities.
Oversee campaign execution from creative brief through performance reporting.
Collaborate cross-functionally with social, paid media, PR, creative, and localization teams.
Track performance metrics and use insights to optimize partnerships and inform future strategy.
Stay ahead of cultural trends, emerging platforms, and creator content best practices.

Requirements

3-5 years of experience in influencer marketing, brand partnerships, or social media.
Strong creative eye and sharp instinct for brand-aligned content.
Comfort managing creative, operational, and analytical aspects of influencer programs.
Familiarity with influencer tools like Impact, CreatorIQ, Traackr, or similar platforms.
A data-driven mindset with the ability to turn metrics into actionable insights.
Excellent communication and project management skills with the ability to work independently with limited oversight.

Nice to have

Background in fitness, wellness, or tech.

Culture & Benefits

Believes wellness should be accessible, motivating, and fun.
Highly values diversity and encourages people of all backgrounds, experiences, abilities, and perspectives to apply.
Committed to being an Equal Opportunity Employer.
Aims to reshape technology's role to foster meaningful, real-world connections.