Product Marketing Manager - Sales Enablement

TL;DR

Product Marketing Manager (Sales Enablement): Building the bridge between product development and sales, focusing on messaging, content creation, and enablement programs. Focus on translating product complexity into sharp narratives, creating high-impact sales assets, and collaborating cross-functionally to drive measurable pipeline impact.

Location: Toronto

Salary: CA$139.1K – CA$153.7K

Company

hirify.global is building a unified AI agent that sells, supports, and re-engages customers across the entire journey, leading the shift in Conversational Commerce.

What you will do

• Develop clear, differentiated positioning and messaging that turns product features into business outcomes.
• Create high-impact sales assets including pitch decks, one-pagers, demo scripts, battle cards, and ROI calculators.
• Lead product launch enablement, ensuring every rep understands what shipped, why it matters, and how to sell it.
• Build and maintain a sales content library organized by buyer stage, persona, use case, and objection type.
• Own competitive intelligence: track competitor moves, conduct voice-of-customer research, and arm the team with talk tracks.
• Act as the voice of the customer back to Product, translating market feedback and sales insights into roadmap input.

Requirements

• 3–5 years in Product Marketing at a B2B SaaS company with a strong sales enablement or go-to-market focus.
• Proven experience creating sales content that works and improves win rates.
• A good understanding of B2B sales motions, ideally with exposure to methodologies like MEDDICC, Challenger, or Command of the Message.
• Strong cross-functional collaboration skills to influence Product, align with Marketing, and build trust with Sales.
• Data-driven mindset using win/loss insights, CRM data, and call intelligence.
• Scrappy and execution-focused, comfortable writing messaging docs, building training decks, and running enablement sessions.

Nice to have

• Ecommerce or AI-tech experience.
• Bonus points if you've carried a quota or worked as an AE/SE.

Culture & Benefits

• 5-week vacation and paid sick leave.
• Paid parental leave (16 weeks).
• Personal credit card to buy lunches.
• Private health insurance and retirement pension.
• Get up to $900 CAD to set up your workstation at home.
• Get up to $2600 CAD of learning material per year.