Senior Acquisition Marketing Manager

TL;DR

Senior Acquisition Marketing Manager: Developing and leading the Acquisition strategy and programme to significantly grow the supporter base and meet income targets by optimising multi-channel cash and regular giving programmes. Focus on diversifying channel and product mix, exploring new audience profiles, and ensuring speed to market for emergency appeals.

Location: Onsite in London, UK. Candidates must have the right to work in the UK.

Salary: £48,000–£52,000 Annual

Company

The hirify.global (IRC) is one of the world's largest international humanitarian non-governmental organizations (INGO), helping people devastated by conflict and disaster.

What you will do

• Lead and implement the UK Acquisition strategy and operational plan, overseeing donor acquisition across various channels.
• Deliver emergency appeals, collaborating with other departments to ensure speed to market and maximum net revenue.
• Continuously assess and improve core business, diversifying channel/product mix and exploring new audience profiles.
• Oversee acquisition planning and budgeting, proposing investment/disinvestment opportunities and balancing in-year net income with multi-year investments.
• Lead and develop the Acquisition team, fostering a high-performance culture and managing 3rd party supplier relationships.
• Ensure all activity and budgetary decision-making is insight-driven, utilizing data analysis to understand supporters.

Requirements

• Strong interpersonal skills with ability to manage, influence, and negotiate with stakeholders.
• Detailed understanding of the digital fundraising environment and managing offline channels.
• Ability to manage sophisticated budgets and performance forecasting models.
• Comprehensive understanding of audience segmentation, analytical modeling (e.g., LTV), and using insights to drive strategy.
• Commercial mindset with ability to set and evaluate strategic objectives and pivot based on results.
• Excellent verbal and written English.
• Candidates must have the right to work in the UK.

Culture & Benefits

• Opportunity to lead on change and drive impact within a team focused on excellence and growth.
• Commitment to narrowing the gender gap in leadership positions with flexible hours and enhanced maternity/adoption leave.
• Diverse and inclusive team environment promoting critical reflection, power sharing, and debate.
• Adherence to professional standards including integrity, service, equality, and accountability.
• Commitment to equality of opportunity and non-discrimination, welcoming applications from underrepresented groups and refugees.

Hiring process

• First round online panel interview, including assessment/test.
• Second round online panel interview, may include presentation/task.