TL;DR

Senior Acquisition Marketing Manager: Developing and leading the Acquisition strategy and programme to significantly grow the supporter base and meet income targets by optimising multi-channel cash and regular giving programmes. Focus on diversifying channel and product mix, exploring new audience profiles, and ensuring speed to market for emergency appeals.

Location: Onsite in London, UK. Candidates must have the right to work in the UK.

Salary: £48,000–£52,000 Annual

Company

The %hirify_global% (IRC) is one of the world's largest international humanitarian non-governmental organizations (INGO), helping people devastated by conflict and disaster.

What you will do

Lead and implement the UK Acquisition strategy and operational plan, overseeing donor acquisition across various channels.
Deliver emergency appeals, collaborating with other departments to ensure speed to market and maximum net revenue.
Continuously assess and improve core business, diversifying channel/product mix and exploring new audience profiles.
Oversee acquisition planning and budgeting, proposing investment/disinvestment opportunities and balancing in-year net income with multi-year investments.
Lead and develop the Acquisition team, fostering a high-performance culture and managing 3rd party supplier relationships.
Ensure all activity and budgetary decision-making is insight-driven, utilizing data analysis to understand supporters.

Requirements

Strong interpersonal skills with ability to manage, influence, and negotiate with stakeholders.
Detailed understanding of the digital fundraising environment and managing offline channels.
Ability to manage sophisticated budgets and performance forecasting models.
Comprehensive understanding of audience segmentation, analytical modeling (e.g., LTV), and using insights to drive strategy.
Commercial mindset with ability to set and evaluate strategic objectives and pivot based on results.
Excellent verbal and written English.
Candidates must have the right to work in the UK.

Culture & Benefits

Opportunity to lead on change and drive impact within a team focused on excellence and growth.
Commitment to narrowing the gender gap in leadership positions with flexible hours and enhanced maternity/adoption leave.
Diverse and inclusive team environment promoting critical reflection, power sharing, and debate.
Adherence to professional standards including integrity, service, equality, and accountability.
Commitment to equality of opportunity and non-discrimination, welcoming applications from underrepresented groups and refugees.

Hiring process

First round online panel interview, including assessment/test.
Second round online panel interview, may include presentation/task.