Paid Media Executive (Marketing)

TL;DR

Paid Media Executive (Marketing): Executing and optimizing audience-led paid media campaigns across social platforms with an accent on campaign setup, performance analysis, and data-driven decisions. Focus on implementing strategies across platforms like Meta, LinkedIn, X, Snapchat, and TikTok, and providing clear insights and recommendations.

Location: Onsite in Berlin, Germany; London, United Kingdom; or Hamburg, Germany

Company

hirify.global is the world’s largest communications firm, with over 6,000 employees across 60 offices globally, operating as an independent, family-run business.

What you will do

• Implement, manage, and optimize paid media campaigns across self-serve platforms such as Meta, LinkedIn, X, Snapchat, and TikTok.
• Understand client goals to translate them into effective paid media campaign setups and maximize performance against agreed KPIs.
• Brainstorm and research audience and targeting strategies for specific campaigns.
• Serve as a day-to-day contact for internal account teams and external vendors.
• Track the operational performance of multiple accounts, ensuring quality, deadline adherence, and budget control.
• Analyze and report on campaign performance regularly, providing clear insights and recommendations.
• Stay abreast of platform updates and industry news in social media.
• Collaborate closely with account, strategy, and analytics teams to ensure cohesive campaigns aligned with communication objectives.

Requirements

• Approximately 1–2 years of relevant experience in planning and buying paid social and/or digital media.
• Proven track record of analyzing paid media performance and developing/implementing optimization recommendations.
• Strong interpersonal, organizational, written, and verbal communication skills.
• Strong working knowledge of PowerPoint for building reports and presentations.
• Ability to adapt to new conditions, deadlines, and assignments, and to manage multiple projects simultaneously.
• Proficient in English required.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
• Self-starter who is energized by problem-solving and excels in collaborative team environments.
• Strong analytical abilities and comfort working with data to inform decisions.
• Understanding of programmatic, paid search, and SEO fundamentals.
• Experience with Google tools such as Google Analytics (GA4), Tag Manager, Looker Studio, and Search Console.
• German language skills.

Culture & Benefits

• Culture thrives on boldness, empathy, and curiosity, aiming for a workplace that reflects the world we live in.
• Commitment to diversity, equity, inclusion, and belonging.
• Opportunity to grow, make a meaningful impact, and drive change alongside industry professionals.
• Work in a global team of over 6,000 strong across 60 offices.
• Culture built on trust, innovation, and inclusivity where unique perspectives are welcomed and celebrated.
• Support for ambitions and work that contributes to shaping the future of communications and clients’ business.