TL;DR

Acquisition Strategist (iGaming): Guiding user acquisition strategies for the Massachusetts Lottery’s iLottery program with an accent on multi-channel strategy, audience targeting, and promotional offers. Focus on optimizing acquisition performance across all channels, analyzing data to improve efficiency, and defining KPIs for growth.

Location: Hybrid, Boston, MA, US. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Salary: $96,853 – $179,870 per year

Company

%hirify_global% is a leading global gaming content creation company providing industry-leading casino games, mobile games, and online real money games.

What you will do

Guide user acquisition strategies for iLottery growth, ensuring consistency with wider marketing and business aims.
Serve as a strategic advisor to internal teams and partners on campaign strategy, audience targeting, messaging, and promotional offers.
Supervise acquisition performance across all channels, including paid media, strategic partnerships, and affiliate marketing.
Recommend and coordinate structured testing strategies to drive continuous performance improvement.
Analyze acquisition data to evaluate channel efficiency, inform media mix, and identify improvement areas.
Define and maintain acquisition KPIs, generate performance insights, and communicate findings to stakeholders.
Partner with CRM, analytics, and data teams to maintain accurate attribution and reporting.
Assist with acquisition budget planning, forecasting, and pacing oversight, ensuring alignment with ROI goals.
Direct affiliate strategy, including partner recruitment, onboarding, and performance evaluation.
Collaborate with creative, brand, and compliance groups to ensure campaign materials adhere to regulatory requirements.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment.
Strong understanding of digital acquisition channels and performance metrics.
Experience working with or managing external media agencies, affiliate partners, or marketing vendors.
Proficiency with marketing analytics tools such as Google Analytics and Power BI.
Familiarity with attribution platforms including AppsFlyer and Outflink.
Familiarity with compliance and regulatory requirements in highly regulated industries such as lottery or gaming.
Strong communication, presentation, and stakeholder leadership skills.
Must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Culture & Benefits

Comprehensive benefits package, including health, dental, and vision insurance.
Paid time off and a 401(k) plan with employer matching.
Company values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.
Operates in a highly regulated environment, requiring mandatory background screening and regulatory approvals.