Acquisition Strategist (iGaming)

TL;DR

Acquisition Strategist (iGaming): Guiding user acquisition strategies for the Massachusetts Lottery’s iLottery program with an accent on multi-channel strategy, audience targeting, and promotional offers. Focus on optimizing acquisition performance across all channels, analyzing data to improve efficiency, and defining KPIs for growth.

Location: Hybrid, Boston, MA, US. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Salary: $96,853 – $179,870 per year

Company

hirify.global is a leading global gaming content creation company providing industry-leading casino games, mobile games, and online real money games.

What you will do

• Guide user acquisition strategies for iLottery growth, ensuring consistency with wider marketing and business aims.
• Serve as a strategic advisor to internal teams and partners on campaign strategy, audience targeting, messaging, and promotional offers.
• Supervise acquisition performance across all channels, including paid media, strategic partnerships, and affiliate marketing.
• Recommend and coordinate structured testing strategies to drive continuous performance improvement.
• Analyze acquisition data to evaluate channel efficiency, inform media mix, and identify improvement areas.
• Define and maintain acquisition KPIs, generate performance insights, and communicate findings to stakeholders.
• Partner with CRM, analytics, and data teams to maintain accurate attribution and reporting.
• Assist with acquisition budget planning, forecasting, and pacing oversight, ensuring alignment with ROI goals.
• Direct affiliate strategy, including partner recruitment, onboarding, and performance evaluation.
• Collaborate with creative, brand, and compliance groups to ensure campaign materials adhere to regulatory requirements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment.
• Strong understanding of digital acquisition channels and performance metrics.
• Experience working with or managing external media agencies, affiliate partners, or marketing vendors.
• Proficiency with marketing analytics tools such as Google Analytics and Power BI.
• Familiarity with attribution platforms including AppsFlyer and Outflink.
• Familiarity with compliance and regulatory requirements in highly regulated industries such as lottery or gaming.
• Strong communication, presentation, and stakeholder leadership skills.
• Must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Culture & Benefits

• Comprehensive benefits package, including health, dental, and vision insurance.
• Paid time off and a 401(k) plan with employer matching.
• Company values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.
• Operates in a highly regulated environment, requiring mandatory background screening and regulatory approvals.