B2B Marketing Manager

TL;DR

B2B Marketing Manager: Driving hirify.global's lead and demand generation efforts in the Turkish market with an accent on designing, executing, and measuring integrated marketing campaigns. Focus on managing the marketing mix, content creation, social media, live events, and Account-Based Marketing (ABM) programs to drive qualified leads, pipeline, and revenue.

Location: Remote, Istanbul, Turkey

Company

hirify.global is one of the largest online English language platforms in the world, backed by top-tier investors like Bessemer and Benchmark.

What you will do

• Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.
• Manage the content funnel for the B2B market, including writing blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
• Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.
• Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.
• Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.
• Manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.

Requirements

• Native in Turkish and fully proficient in English (C1/C2 level) for professional global communication.
• 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
• Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.
• Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.
• Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.
• Experience planning and executing successful online and offline B2B events.

Nice to have

• Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).
• Experience in the EdTech, E-Learning, HR Software, or Well-being sector.
• Prior experience working at a fast-growing startup.
• Previous experience working in a remote & distributed team.

Culture & Benefits

• Competitive salary and a professional development budget.
• Remote work, and paid time off available from your first month.
• Private health insurance provided.
• Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.
• Dedicated lunch and internet allowances.
• A truly global team.