Influencer Marketing Manager (North America)

TL;DR

Influencer Marketing Manager (North America): Building and scaling influencer marketing programs for the US and Canadian markets across Meta, TikTok, and YouTube with an accent on content guidelines, contract negotiation, and budget optimization. Focus on identifying top-performing content, analyzing campaign performance, and maintaining a structured creator database.

Location: Hybrid, based in Seattle, USA with relocation support available to the USA.

Company

hirify.global is a product company focused on keeping cats and dogs safe and healthy with innovative solutions.

What you will do

• Build and scale influencer marketing programs for US and Canadian markets across Meta, TikTok, and YouTube.
• Source and vet creators using platforms like Insense, leading end-to-end contract negotiations.
• Own and optimize the influencer marketing budget, tracking spend against performance targets.
• Develop clear content guidelines and support creators from concept to delivery.
• Partner with the Paid Social team to identify top-performing influencer content for paid amplification.
• Track and analyze campaign performance, sharing insights to improve future collaborations.

Requirements

• 3-5 years of experience in influencer marketing and creator partnerships, ideally performance-focused.
• Deep understanding of creator ecosystems on Meta (Instagram/Facebook), TikTok, and YouTube.
• Proven track record in negotiating influencer contracts and managing campaign budgets.
• Hands-on experience with influencer platforms such as Insense, CreatorIQ, Aspire, or GRIN.
• Strong project and time management skills, comfortable driving multiple campaigns at once.
• Excellent written and verbal communication skills in English (C1+).
• Confident working with performance metrics like CPO and engagement rates to guide decisions.

Nice to have

• Passion for social media, creator culture, and helping pet parents discover products they love.
• A doer with a hands-on mentality who’s eager to bring their experience to the table.
• Relationship-driven and confident communicating with creators, agencies, and internal stakeholders.
• Curious and always looking to learn something new.
• Analytical and performance-oriented, yet creative with an eye for storytelling and detail.
• Organized and reliable, able to juggle many moving parts without losing sight of the big picture.

Culture & Benefits

• 4-day work week (35 hours/week).
• Hybrid work setup with flexible schedule.
• Pawternity Leave.
• Wellness Bonus and Online Learning Budget.
• International team environment.
• ½ Price Public Transport.
• Relocation support.