B2B Product Marketing Manager

TL;DR

B2B Product Marketing Manager: Defining and communicating product positioning and messaging for B2B parking management solutions with an accent on product launches, sales enablement programs, and digital asset optimization for lead generation. Focus on understanding B2B buyer behavior, competitive analysis, and driving measurable revenue growth through data-driven insights.

Location: Hybrid role with regular in-office engagement in Atlanta. Remote work is within your regional market.

Company

hirify.global is a global team transforming urban mobility by guiding customers and communities towards brighter futures and more livable cities with innovative parking management solutions.

What you will do

• Define and communicate product positioning and messaging that differentiates solutions in competitive enterprise deals.
• Plan and manage product launches with clear rollout strategies and sales enablement programs.
• Equip sales teams with actionable tools, including battlecards, pitch decks, and demo scripts.
• Optimize digital assets for lead generation and conversion, including landing pages and pricing pages.
• Design and improve customer journeys for onboarding, activation, and retention within CRM platforms.
• Monitor market trends and competitor activity, producing intelligence updates and tracking feature adoption.

Requirements

• You are a hands-on executor who writes, builds, and designs, not just strategizes.
• You have a product-led growth mindset and understand self-service funnels and activation loops.
• You are analytical and data-driven, using insights from tools like Mixpanel, Looker, or Google Analytics.
• You are an excellent communicator who can translate complex technical features into clear customer value.
• You thrive in competitive analysis, synthesizing market insights and keeping materials fresh.
• 3–5 years of experience in B2B SaaS Product Marketing (distinct from Product Management or Demand Generation).
• Proven track record launching products and developing sales enablement assets that drive measurable results.
• Strong copywriting skills.
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, HubSpot, Intercom).
• Experience optimizing websites for conversion, including A/B testing, CRO, and basic SEO principles.

Nice to have

• Design skills (Adobe, Canva, Figma) to independently create visuals from templates, graphics, and presentations are highly valued.

Culture & Benefits

• Join a global team transforming urban mobility towards brighter futures and more livable cities.
• Our values guide us: Curious, Focused, and Together, inspired by the North Star.
• Opportunity to shape how B2B parking management solutions are positioned in competitive enterprise deals.
• Directly impact revenue growth through your work.