TL;DR

Product Marketing Manager (Adtech): Leading the strategy, launch, and scaling of ad products enabled through programmatic and retail media network partnerships with an accent on value proposition, go-to-market plans, and internal readiness across commercial teams. Focus on adoption, education, and ongoing optimization in an evolving advertising landscape.

Location: Must be located in New York, NY

Salary: $109,000-$117,000 annually

Company

%hirify_global% is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.

What you will do

Translate technical product capabilities into clear value propositions and messaging.
Partner with Product, Sales, Business Development, and Operations to manage roadmaps and streamline workflows.
Create scalable frameworks for product rollout, including launch plans, playbooks, and sales materials.
Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new solutions.
Monitor competitive landscapes across DSPs, RMNs, and CTV to inform positioning and differentiation.
Drive consistency and clarity across internal messaging, ensuring alignment on product definitions and requirements.

Requirements

5+ years of experience in ad-tech or product marketing/management with a focus in the programmatic landscape.
Experience in a start-up environment.
Ability to communicate vision, roadmap, and results to senior leads.
Ability to manage multiple projects simultaneously.
Outstanding organizational, analytical, written, and presentation skills.
Located in New York, NY
BA/BS degree required.

Culture & Benefits

Self-motivated individual who takes ownership.
Positive attitude.
Nonpolitical.
Results oriented.
Practical.
Hands on and team oriented.