Product Marketing Manager (Adtech)

TL;DR

Product Marketing Manager (Adtech): Leading the strategy, launch, and scaling of ad products enabled through programmatic and retail media network partnerships with an accent on value proposition, go-to-market plans, and internal readiness across commercial teams. Focus on adoption, education, and ongoing optimization in an evolving advertising landscape.

Location: Must be located in New York, NY

Salary: $109,000-$117,000 annually

Company

hirify.global is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.

What you will do

• Translate technical product capabilities into clear value propositions and messaging.
• Partner with Product, Sales, Business Development, and Operations to manage roadmaps and streamline workflows.
• Create scalable frameworks for product rollout, including launch plans, playbooks, and sales materials.
• Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new solutions.
• Monitor competitive landscapes across DSPs, RMNs, and CTV to inform positioning and differentiation.
• Drive consistency and clarity across internal messaging, ensuring alignment on product definitions and requirements.

Requirements

• 5+ years of experience in ad-tech or product marketing/management with a focus in the programmatic landscape.
• Experience in a start-up environment.
• Ability to communicate vision, roadmap, and results to senior leads.
• Ability to manage multiple projects simultaneously.
• Outstanding organizational, analytical, written, and presentation skills.
• Located in New York, NY
• BA/BS degree required.

Culture & Benefits

• Self-motivated individual who takes ownership.
• Positive attitude.
• Nonpolitical.
• Results oriented.
• Practical.
• Hands on and team oriented.