Marketing Specialist

TL;DR

Marketing Specialist: Developing and executing B2B marketing campaigns across multiple channels to drive demand generation and revenue, with an accent on identifying new email marketing strategies and establishing retention marketing plans. Focus on proactively addressing sales and revenue variances and championing new campaign opportunities.

Location: Hybrid (8 days/month) in one of the following US locations: Minneapolis, MN; Chicago, IL; Coppell, TX; Columbus, OH; Waltham, MA. Applicants may be required to appear onsite at a hirify.global office as part of the recruitment process.

Compensation: $76,350 - $105,700 (annual)

Company

hirify.global is a global leader in professional information services, providing market-leading information-enabled tools and software solutions to professionals across legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare sectors.

What you will do

• Develop strategy and execute marketing campaigns across multiple channels to drive appointments, MQLs, revenue, and retention.
• Identify new email marketing strategies to optimize offers, copy, platforms, and creative for compelling messages.
• Collaborate with segment marketing managers and sales leadership to establish retention marketing plans and priorities.
• Develop marketing plans informed by a deep understanding of assigned market segments.
• Actively monitor, communicate, and act upon changes relevant to customers and competition.
• Proactively address sales and revenue variances for assigned markets, both short-term and projected long-term.

Requirements

• Bachelor’s Degree in Marketing, a related field, or equivalent experience.
• 5+ years of marketing experience, specifically focusing on demand generation.
• Competence with marketing complex solutions to professionals in a B2B environment.
• Experience with marketing platforms such as Eloqua, Salesforce, and Microsoft Office Suite.
• Strong interpersonal, analytical, problem-solving, and decision-making skills.
• Ability to manage multiple projects simultaneously and work independently in a team environment.

Culture & Benefits

• Work for a global leader in professional information services.
• Contribute to helping customers make critical decisions and succeed in a dynamic world.
• Collaborate within a complex, matrixed organization.
• Benefit from a positive and supportive team environment.
• Full-time position with opportunities to drive significant impact.
• Focus on efficient business management and client results.

Hiring process

• Candidates must participate in interviews without the assistance of AI tools or external prompts.
• Virtual backgrounds must be removed during interviews.
• In-person interviews are included in the hiring process.
• Use of AI-generated responses or third-party support during interviews will lead to disqualification.