Senior Partner Marketing Manager (SaaS)

TL;DR

Senior Partner Marketing Manager (SaaS): Developing and executing comprehensive joint marketing strategies for Global Service Integrators and Service Provider partners with an accent on driving partner-sourced pipeline and revenue growth. Focus on managing end-to-end partner marketing campaigns, optimizing budget utilization, and fostering strong relationships to maximize partner engagement.

Location: This hybrid role may be located in: Austin, Atlanta, Denver, Seattle, Toronto, Washington D.C. Ability to travel up to 30% (domestic and international) for partner meetings and events is required.

Salary: $139,000–$174,000 annually (depending on location)

Company

hirify.global is a large-scale technology company on a mission to help build a better Internet by powering millions of websites and Internet properties globally.

What you will do

• Develop and manage end-to-end partner marketing campaigns, including content and co-branded materials for GSI and SP sales teams.
• Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns for demand generation.
• Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
• Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
• Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact.
• Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement.

Requirements

• 7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry.
• Proven experience developing and executing successful marketing strategies with Global Service Integrators and Service Provider partners.
• Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis.
• Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders.
• Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to travel up to 30% (domestic and international) for partner meetings and events.

Nice to have

• Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot).
• Prior experience marketing cloud or network security solutions.
• Master's degree or advanced certification in a relevant area.

Culture & Benefits

• Flexible paid time off covering vacation and sick leave.
• Comprehensive health and welfare benefits including Medical/Rx, Dental, Vision, Flexible Spending Accounts, and mental health support.
• Financial benefits such as 401(k) Retirement Savings Plan and Employee Stock Participation Plan.
• Leave programs, including parental, pregnancy health, medical, and bereavement leave.
• Commitment to building a better Internet by protecting free and open internet (Project Galileo, Athenian Project, 1.1.1.1).